Technology is changing the entire sales game. Today you can make money even in your sleep. So, if you aren’t taking this advantage yet, start now. You are not so late! Utilize technology to improve business efficiency and sales.
In this advanced era of science, there are always new tools, tips, and trends to create and consolidate into your marketing strategy. Your sales depend on the power, plan, and automation of your marketing approach and tactics.
In this post, we have shown four meaningful ways technology can help increase your sales. But first- you should understand your target customers and define the market where you’re going to sell. Let’s have a quick overview.
Understanding Your Target Customers
There are different ways to know and understand your target customers. Consider the following questions to know and understand your target customers.
- Who will buy your products or services?
- What value are you going to add or offer?
- Who are your key competitors in the market?
- How often consumers can buy your products?
- How much money they are ready to spend on your products?
- And, how long would your product meet their needs and expectations?
Recommended for you: 5 Ways to Keep Your eCommerce Customers Coming Back in 2019.
Specifying the Market before Going to Sell
You can’t afford to target everyone around the world from the first day. That’s why you need to specify the market to ensure where you are investing money and resources. Even small businesses can effectively compete with big companies by targeting a niche market. Specifying your market is a must to get the best ROI (return on investment).
So, How Will You Specify the Market?
- Look at your running customer base
- Check out your competition (level and specification)
- Fix particular demographics for targeting
- Consider the psychographics of your target (age, income etc.)
Utilize Technology to Improve Business Efficiency
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1. Prepare a Perfect Team
“You can take my factories, burn up my buildings, but give me my people and I’ll build the business right back again.”
These are the words of Henry Ford- the founder of the Ford Motor Company. He is well known as an American captain of industry and was a business magnate of the last century.
The first thing you should consider to increase your sales is building a team of smart people. Whatever your product or marketing strategy is, you can’t reach your goal without a dedicated team. So, how does technology help you prepare a team and lead them in a proper way?
The process starts with automating your hiring process. Choose HRM software that would help you design your complete recruiting model including the job description, job announcement, receiving applications, setting up a questionnaire, personalized communications and everything you need.
A perfect HRM software (or plugin for WordPress users) lets you not only automate your hiring process but do everything. You can manage unlimited employee profiles, departments, designations, attendance, reporting, leave management, birthdays, workhour counting through check-in and check-out and so on.
An easy-intuitive interface will help you take an overview within a few moments. Yes, hiring people and managing them such easy today with a smart HR management software or plugin. There are more solutions like Slack and project manager that would help you communicate, create team-bonding and measure their work efficiency.
2. Know Your Customer & Track their Activities
This is one of the most significant parts of your business. Finalizing your target customers and collecting their data would give you an instant opportunity to prepare your plan. The more you know them, the more you would be able to attract & bring them to your store. This is where you need to rely on technology, especially for your online business.
Your relation with customers plays a vital role in the whole sales process. You can’t hope an increase in your sales without a strong and lifetime bonding practice with your customers. Here comes the CRM (customer relationship management) software to rescue.
Whether your focus is on business to business (B2B), business to customer (B2C ) or both; a CRM solution can help you design and manage all your contacts and companies in a way you can only imagine.
A perfect CRM software or plugin lets you create unlimited contacts, add and manage companies, monitor customer activities, build different contact groups, schedule a meeting or call, built-in email management, private communications, handling your B2B partners, timely reports/analytics and so on… What else do you want to get with a CRM software or plugin!
A fully functional CRM solution is a must for any business these days. When you’re using online platforms to run a business, it’s simply impossible to manage person to person engagement. For adding them to your list, monitoring their activities, maintaining a day to day communication, wishing them in their special days and finally making sales; a CRM solution would help you the best.
When you have data, you can easily determine what your customers want, what’s else could be offered today or upcoming months. So, try to choose a perfect CRM software or plugin to meet your needs.
3. Use the Power of The Web
In online businesses, there is almost no choice for your clients to make a physical visit. You have to take help of the modern technology to ensure a simple and smart communication. One of the major inconveniences here is that you can’t practice relationship selling.
So, give full concentration to properly using the power of Technology to Improve Business Efficiency and sales.
Select one of the best possible CMS platforms. Create an easy, user-friendly website. Ensure proper speed and flexibility. Show easily visible contact information and keep providing remarkable customer services.
This is a genuine way to secure the growth of your online business. Consider perfect development while designing the site and check whether all the functions are working well or not.
4. Enhance Social Media Engagement
Social media is one of the best & proven ways to increase website’ traffics and then sales. People love to share what they buy on their social media profiles, their friends and family members follow their activities and some times give orders too. This is also an easy way for them to save particular products or items to check & buy later.
Whatever the reasons are, you can get a lot of traffics and sales without investing much or even a single penny!
Global users of social media in 2018 were over 3.196 billion, 13% higher than the previous year. It’s a massive opportunity you can see from social media platforms.
So, ensure your social media engagement from the first day. Properly use technology to improve business efficiency and sales!
Don’t Compromise with Quality Content (Publish & Distribute)
In today’s marketing, content is the king. People love to make their decisions depending on the information of your contents. Creative content is the best way to educate people about your products and encourage them in the most responsible way.
“People actually buy benefits, not your products or services. So, try to focus on the benefits and problem-solving while creating contents.”
Customers today prefer to buy on their own. Rich and well-researched content is the only way to help them in this regard. It’s too one of the best ways of building your brand.
Distribute Your Content to Popular Channels
When you have ready contents, distribute them to different channels. Content distributing is the second important step in your content marketing. And you may know that Google is the single king to reach your targeted audience. You can consider YouTube for your videos and audio contents.
More Popular Distribution Channels You Can Choose.
- Quora
- Product Hunt
- SoundCloud
- Buffer etc.
There is actually no option or alternative to software implementation. Since sales and proper growth are the ultimate purposes of your project, employ technology to improve business efficiency in a smart and efficient way.
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Proper Utilization of Technology to Improve Business Efficiency & Sales
Technology doesn’t only help to increase your sales; reduce inventory costs, improve customer satisfaction, keep track of your profit margins, adopt a just-in-time relationship with even suppliers, create control over inventory-resources and so on.
There are different types of Business Management solutions in the market- Cloud, Proprietary or Open-source etc. Choose any of them regarding your needs and future planning. If you’re running a startup, small-medium business or just going to start, you should prefer open-source based solutions. Cloud solutions are basically for large-scale or enterprise-level businesses.
This article is written by Sakil Adnan. He is a professional writer at WPERP. He is passionate about writing and learning new things. Sakil loves reading books and sharing his thoughts with friends in free times. Follow him on Twitter.
Web developer and SEO specialist with 20+ years of experience in open-source web development, digital marketing, and search engine optimization. He is also the moderator of this blog "RS Web Solutions (RSWEBSOLS)".
