Visual content is considered an integral part of any social marketing strategy and Twitter is not an exception to it. According to a recent analysis, tweets with images have a 125% higher engagement and more than a 300% boost in the clicks. During old times, creating visual content was required lots of effort and investment. But today things have become quite convenient. Are you planning to use visual content in your Twitter promotion and marketing? Here are a few essential tactics that you must consider.
1. Adding a Website URL or Logo to Images
It is one of the most effective ways to build recognition of your brand on Twitter. Adding a watermark or logo of the brand to Twitter images will make it easy for the audience to get connected with you. It will also help you to create your collection of visual content that other people can’t use without your permission.
2. Add Concise Message
Adding a short yet convincing message on images is another way to communicate your feelings and thoughts to the audience through Twitter. Most of the users on Twitter don’t have enough time to read lengthy messages or text. In such a case, adding some catchy words on the image itself will attract the attention of users; they will end up taking some pause to check out more stuff on your twitter profile. Using fancy fonts is recommended but make sure you don’t use text format which is hard to read.
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3. Become More Creative
You don’t need to be a designer or possess any artistic skills to add an element of creativity to your Twitter content. There are several tools available on the internet that provide you customized themes and format to tweak your content the way you wish. All these high-end tools, allow you to change the color, size, format of content and push all limits to create a perfect masterpiece that you can go viral on Twitter.
4. Take Help of Infographics
Infographics offer you a perfect way to demonstrate a chunk of data concisely and effectively. They have a higher possibility of getting noticed and shared by readers as most of the users find them interesting to read. So, sharing small infographics relevant to your business niche will definitely provide valuable information to your audience; they would also love sharing with others. Landscape images are more suitable for twitter marketing and you can consider making infographics in the sizes that are compatible with twitter posts.
5. Don’t Forget to Add CTA
According to research, Tweets that include Call-to-Action (CTA) with sharable links get higher clicks as compared to other tweets. CTA helps you to redirect the bulk of the audience from your social profile to your website or blog. This not helps you to boost the number of followers but you also get larger traffic to your website. So, make sure you use every opportunity to specify what you want your audience or followers to do at the end.
6. Using Creative Commons Licensed Images
Pulling out the bulk of the images from the internet and simply share those on your Twitter profile can be a bit risky. So, make sure you search for Creative Commons License images to avoid any form of copyright infringement. If you want to share images of any other source then giving them credit somewhere in the post is highly recommended.
7. Tweet Visuals During Different Timeframe
The average lifespan of any tweet is less than 20 minutes. It is very less to get high attention of your targeted audience in such a limited time. This is why you need to figure out the best time to release your tweets to get maximum response from the people. You can consider adding unique images throughout a day at regular intervals to make your content viral.
8. Consider the Interest of Your Audience
You need to look into the analytics of your twitter account and identify what types of tweets are getting maximum attention. As your marketing strategy, you can focus on sharing visual content that your Twitter audience is already finding valuable and interesting. Identifying the interest of your targeted audience on different parameters such as their age, gender, opinions and search patterns will definitely help you to share some engaging content on twitter.
9. Sharing Behind the Scenes Posts
It is an offbeat idea to share some behind the scenes post of recent event or activity you have organized. This will increase curiosity amongst your followers and they will try to explore more on your Twitter profile. This is also a very effective tactic to increase bonding with your followers. They will end up commenting on your posts to increase user engagement on your account.
10. Addition of Graphs, Charts, Tables
If you are planning to share any important analysis with your followers then adding some graphs, tables, and charts to support your research is certainly a good idea. This will increase the credibility of your profile and your followers will appreciate your opinions. But make sure the information shared by you is genuine. It should be easy to understand even for users who have less knowledge about the topic.
11. Add Variety
No matter how many Twitter followers you have, they don’t want to see similar kinds of posts again and again. This is where you need to find a perfect blend of visual and textual content that includes quotes, tips, photographs, statistics and much more. Sharing your point of view on Twitter through a variety of visual content will surely help your marketing goal to get a high response from your audience in less time.
12. Using Videos
There is a huge audience on Twitter that only prefers to watch video content. Sharing a small video of a few seconds will talk so many things that are difficult to express through words. You can even consider sharing videos of a specific occasion or event that your followers will love to check out. Sharing a video on any trending topic is also a great idea to grab the attention of a large audience in less time.
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13. Sharing GIFs
The audience of Twitter always looks for creative things and GIFs the right platform to make them happy. You can capture the attention of your followers when they scroll through the Twitter feed and suddenly find something creative in your post.
14. Applications or Tools
Taking the help of applications or tools which are compatible with Twitter is also an effective way to boost the visibility of your posts. Videos or content available on YouTube can be shared on your Twitter. You can use several modern apps that allow you to get hold of different kinds of media files within a few seconds.
15. Run Mini Campaigns
Running mini campaigns on your Twitter account is another effective marketing strategy you can stick to. The campaigns involve sharing some facts or soundbites that will encourage your audience to read the entire story. This will also help you to direct a chunk of traffic to your website as your readers will be curious to know more about the topic you have shared.
16. Twitter Poll
You can take an audience poll on a particular subject by asking your audience a few questions. It is another effective way to boost audience engagement by allowing your readers to share their views and opinions. You can come with a few open-ended questions and observe the response of your followers. Once you get enough comments on the topic, you can also consider replying to those comments to boost your interaction with the audience.
17. Cross-Channel
The visual content you have shared on other social networking platforms can be posted on your Twitter account. This way you can divert several new users to your Twitter profile; you can see a sudden rise in the number of your Twitter followers.
18. Tweet Latest Offers
If you are running an e-commerce platform or already associated with any online shop then sharing the latest offers on Twitter will certainly help you to fetch several customers. You can create a pop in vibrant color to capture the attention of readers who will be encouraged to click on the shared link.
19. Tweet Something Offbeat
Tweeting something unexpected to surprise your followers is another effective idea to boost user engagement. You can execute such things on the occasion of April Fool’s Day or any other occasion which you think worth sharing. This way you can completely stun readers and they will love to explore something more on the topic.
20. Add a Gradient
Sharing gradient on your Twitter profile is another effective way to make your marketing campaign impactful. Gradients can be eye-catching for the audiences. You can also consider using transparent gradients with the infusion of multiple colors to create something out-of-the-box. This is one of the most effective ways to stand out your brand on a social media platform such as Twitter.
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The Bottom Line
Visual content captures the attention of users much faster than the regular text. Above mentioned strategies on visual content will definitely help you to boost traffic, conversions, and clicks on your Twitter posts to get the best out of your marketing campaign on Twitter.
Web developer and SEO specialist with 20+ years of experience in open-source web development, digital marketing, and search engine optimization. He is also the moderator of this blog "RS Web Solutions (RSWEBSOLS)".
