10 Best Marketing Automation Tools to Improve Your Sales

The growing dominance of social networks and digitalization has disrupted business marketing. Marketing today has become creative, dynamic, and customized. It has become impossible for a business to keep up with the ever-changing environment of marketing manually. It has become critical to introduce automation in marketing for result-oriented marketing. There is a wide range of marketing automation tools available in the market. With the growing popularity of marketing automation, new tools are being introduced regularly. As a business owner, it becomes difficult to choose the specific marketing automation tools that are the right fit for your business. Well, here is a list of the 10 best marketing automation tools that can help improve your sales:

1. HubSpot

HubSpot is the top-rated inbound marketing and sales platform available in the market. It has been helping businesses create result-oriented marketing strategies that attract visitors, convert leads, and close customers. It is not just another email automation tool but it offers a wide range of features apart from email marketing. HubSpot ensures that business owners and marketers spend less time on repetitive tasks and use their time more productively. The tool also allows you to easily visualize, personalize and customize workflows. It is an ideal tool for a variety of configurations including landing pages, blogging, email, social media, SEO, lead management, and more.

2. Constant Contact

Constant Contact is one of the best tools for creating effective email marketing campaigns. Along with email marketing, it can also be used to create other marketing campaigns designed to meet your business goals. Great-looking emails are one of the best ways to connect with customers and engage with them. It provides users with all the tools and support required to create mobile-optimized, beautiful emails. They also offer live support and expert guidance and real-time analytics for tracking.

3. eSputnik

eSputnik is a marketing automation system that helps B2C businesses automate their direct marketing workflows, build better relationships with their customers, improve retention, and skyrocket email marketing ROI. They offer a great set of features, including a convenient drag-and-drop email editor, versatile segmentation, dynamic personalization capabilities, and actionable analytics reports. Beyond email, eSputnik enables you to reach your subscribers through SMS, Viber, and push notifications, and provides an intuitive campaign editor for multi-channel marketing workflow automation. All the advanced features are immediately available at a reasonable price, without any additional payments. The cherry on top, new eSputnik users get a welcome pack of 2,500 emails, 10 text messages, a custom email template, and a subscription form for your website.

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4. Adobe Marketo

Adobe Marketo is one of the most powerful automation software available in the market. It is considered to have mastered the art and science of digital marketing. The aim of the software is to build strategies that engage customers and prospects. It is focused on account-based marketing including social, email, digital ads, web management, and more. It provides solutions for every digital marketing need, right from acquisition to advocacy. They transform digital marketing with a vibrant community, constant product innovation, and a robust partner ecosystem.

5. Pardot

Pardot is one of the leading B2B marketing automation software. It allows sales and marketing teams to create, manage and deploy online marketing campaigns. This automation software by Salesforce allows you to reach potential clients through different means. The company provides on-demand marketing automation solutions for different sales and marketing organizations. It offers a complete set of tools that aid marketers produce meaningful connections. They further allow them and empower sales to finalize more deals.

6. GetResponse

GetResponse is a scalable sales automation software that grows with your business. It offers a suite of tools that are made up of basic and advanced features.  It is possible to design the entire user experience with their powerful workflows tool. The software offers ready-to-use blocks that can be arranged as required. The blocks can be categorized as conditions, actions, and filters. The software helps create workflows that can address your objectives and KPIs.

7. Customer.io

Customer.io is an automated email tool for businesses and marketers. Whether you are a business owner or marketer, this software allows you to send automated emails, SMS, push, and webhooks. The strategy will depend on the customer activities in your app or product. The main focus of this tool is to send the right message at the right time. You can segment your message according to different attributes, events, email activity, and page views.

8. AdRoll

Ads are a major element of any marketing campaign. AdRoll allows you to deliver personalized ads based on multiple factors. Thus, you are able to personalize your ad to the characteristics and behavior of your leads. With this software, your business is not restricted to your website. It brings together some of the best marketing tactics like display ads, triggered emails, and more.

9. Oracle Eloqua

Oracle Eloqua is an award-winning marketing automation software. It enables marketers to plan and execute personalized marketing campaigns. By creating dynamic campaigns, marketers can intrigue buyers and engage them. When you follow this approach, it is possible to intelligently adapt the experience based on a buyer’s real-time activities. It gives marketers the best in the class campaign and lead management tools.

10. ActiveCampaign

ActiveCampaign makes sure that your marketing is done right. It automates your marketing, thus, in turn, automating sales and your overall business. The software allows you to engage with your customers with email campaigns triggered by specific events. There are countless options for automation within the tool.

Final Words

Investing in marketing automation tools is a smart idea! It helps you create engaging and rewarding marketing campaigns without the hassles of tiring repetitive tasks.