A major part of developing a marketing strategy is about statistics to learn how to adapt and deal with the unpredictable. 2020 has shown us that the nationwide protests and the global pandemic had pushed almost all the marketers to pivot from their original plan.
While it’s already 3 months into 2021, it’s never too late to begin working towards improving your marketing strategy. Although we cannot predict what this year has in store for you, you can still learn from last year’s experiences and plan out a great marketing strategy.
Ditch the guessing game and get access to accurate data on your consumers’ preferences and behaviors so that it can guide you in your planning. This will help you to determine what you need to do to make a bigger impact in your business with a well-planned marketing strategy.
Useful Statistics to Develop your Marketing Strategy in 2021
Let’s find out the 21 most useful statistics that can help you to develop your marketing strategy in 2021:
1. Have a Good Marketing Strategy in Place
Companies that have a good marketing strategy in place are likely to improve 13x times more than their counterparts.
B2B businesses that share their blogs over 11 times in 30 days tend to receive 3x times higher traffic than their counterparts that share zero to once a month.
60% of major brands prefer to use content marketing along with paid ads as their marketing strategy.
15. Keep Blogs Active
77% of internet browsers prefer to read blogs that interest them and also subscribe.
16. Buyers Take Time in Research
B2B purchasers affirm they take long to make a purchase as they take as long as 20 hours to research a product before directly communicating with a sales representative.
17. Customer Reviews and Feedback are Assets
92% of B2B marketers state that they regard their customer reviews and company feedback as a vital business asset.
18. Blogs are Vital for Marketing Strategies
55% of B2B marketers prioritize their blog content as a vital inbound marketing strategy over others.
The B2B industry is highly competitive. This is why statistics like these are indispensable while planning out marketing strategies. It is only 3 months into 2021 and we cannot predict what will transpire in the coming months but we can apply the lessons we have learned from 2020 and use them in our future marketing strategies.
By getting a deeper understanding of your audience, you can customize your marketing strategies to deepen your brand’s relationship with your consumers and begin 2021 on the right footing.
This infographic is provided by John Sema and originally published at InfoCleanse.com. John started his career as a Market Research Intern and is currently working at InfoCleanse. His expertise includes online marketing, research, delivery of insights, and building presentations and statistics reports about the B2B industry current trends. He also assists the marketing department.
Disclosure: Some of our articles may contain affiliate links; this means each time you make a purchase, we get a small commission. However, the input we produce is reliable; we always handpick and review all information before publishing it on our website. We can ensure you will always get genuine as well as valuable knowledge and resources.
Web developer and SEO specialist with 20+ years of experience in open-source web development, digital marketing, and search engine optimization. He is also the moderator of this blog "RS Web Solutions (RSWEBSOLS)".
