The primary goal of SEO marketing for startups is to attract prospective clients to the startup’s existence, mainly through its website, and to turn those potential customers into paying clients, thus boosting revenue. However, there are many great features demanded of a useful site. All of which can be provided by successful SEO strategies and SEO marketing.
First, mobilized, localized, and socialized content on a website is imperative. Make sure the site displays correctly and can be easily navigated on all mobile devices. An ever-growing majority of consumers will likely access a website through such devices. Make sure the content comes off as localized, to make the prospective client feel as though he or she is the directed target, that his or her needs are the ones that the startup looks to meet. Also, be sure to have a commanding presence on social media, to interact with the public in engaging ways that direct them to the company’s website.
Next, make sure there are diagnostic tools for users, such as live chats, Olark, or Intercom. This makes users feel heard when they have issues with a website’s design or the host’s overall purpose. Such features can be a subset of the quantitative tools a website should use to discover opportunities and qualitative tools to diagnose issues.
It is also imperative to keep users engaged on the website. This can be done by having features on the site that prompt the users to perform actions. Such as to read a blog, take a quiz, or comment on some issue.
To know how a company’s website is performing with its user-base, a strong understanding of Google Analytics is necessary. This can let a company know what aspects of a website need updating or which are outperforming others, allowing the company to know where to focus its attention.
In the end, never-ending optimization and updates to a website will keep it looking fresh, thus heightening the experience of the users and keeping them engaged with its content.
Importance of SEO Marketing for Startups (Infographic):
This infographic is provided and originally published by Dot Com Infoway. You can check it here.
Web developer and SEO specialist with 20+ years of experience in open-source web development, digital marketing, and search engine optimization. He is also the moderator of this blog "RS Web Solutions (RSWEBSOLS)".
