ECommerce business is at all time high globally. They have created a financial discipline and survival. However, the questions that are still to be answered. Which payment gateway suited the best for my business? How to choose the best one for your online store? How do they charge per transaction and all?
With evolving technology, several brands and startups have started building their orders and accepting payments with a variety of payment gateway. It is no wrong in saying that people are still searching for the best payment gateway. Before answering all the questions, let’s check up what payment gateways are and how they help your online business.
What is Payment Gateway?
A payment gateway is an online payment service. To provide this service, financial companies get in collaboration with software companies. Thus because of this collaboration eCommerce website are able to accept electronic payment.
A payment gateway consists of an encrypted connection created between your eCommerce portal and the financial company. This encryption enables companies to receive payment into their chosen bank account through channels like a debit card, credit card, net-banking, or mobile wallets.
In simple terms, if we talk about payment gateway then it is a secure web-page where all you need to do is fill in the details and complete the online transaction.
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Parameters to Evaluate the Best Payment Gateway
A payment gateway is one of an important aspect of online business, without which no digital transaction is possible on the web.
India about to get into this tech bubble, the current base of 350 million internet users is expected to grow to 600 million by the year 2020. Thus, it becomes very important as an online store owner to choose the payment gateway solution provider after a thorough research and long-term view.
Evaluate your payment gateway on following parameters:
- Payment Accepted: Ensure that the payment gateway that you opt for accepts debit cards, or credit cards, internet banking or Bitcoin. The more payment modes you have on your website to accept the more sales is possible from your online store.
- Failure Rate: Evaluate your failure rates on your payment gateway as all transactions go through multiple downfalls, like the OTP delay and failure to authenticate.
- Charges: A payment gateway integration in India will cost you between Rs 11,000 to Rs 50,000 in setup and initial integration. Later on, there will be additional charges of 2% on each transaction. Look for the various types of charges before opting for any of the payment gateways.
- International and Domestic Cards: These payment gateways have a different service for the domestic and international merchants. If you wish to sell internationally then the charges will be usually higher.
- Customer Service: There will be some issues or fraud activities every time happening on your website like stolen details, phishing etc. To resolve these, you would require being in contact with the customer service on regular basis.
The List Of 6 Best Payment Gateway to Choose in India
1. CCAvenue
CCAvenue is one of the major and most popular payment gateways in India. It has gained this popularity because it offers multiple-currency support and multiple payment options, these services are still unoffered in our country. The company offers 200+ payment choices including 6 credit cards namely JCB, American Express (Amex), Mastercard, Diners Club, eZeClick, and Visa. The payment gateway supports 27 main currency labels. The company offers Multilingual payment pages in 18 different Indian Languages. Other features include transaction processing, advanced shopping cart, fraud control mechanism, financial reporting tools, and tracking options.
Features:
- Setup Fees: ZERO.
- Cards Supported: Visa, Master, Diners, Discover, AMEX, JCB.
- Fees for Maintenance: Rs 1200.
- Multi-currency support with transaction charge of 4.99% per transaction.
- Withdrawal Fees: NILL.
- Settlement days: They settle payments on a weekly basis.
- Customer Support: They have Voice, Chat and emails support throughout the year.
- Documents required while registration: Bank account details.
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2. PayUMoney
PayUMoney is one of the most heavily promoted and one of the most popular payment services in India. It is a flagship company of Naspers group. Some of the major clients of PayuMoney are leading eCommerce companies from all sectors. The companies are Rechargeitnow, Snapdeal, Ferns n Petals, Tradus, Travelyaari, Zomato Groupon India, Goibobo, Jabong, ferns & Petals, Bookmyshow, etc.
Features:
- Setup Fees: ZERO.
- Cards Supported: Visa, Master, AMEX, Diners, JCB, Discover.
- Maintenance Charge: ZERO.
- International payment: Not supported.
- Multi-Currency support: Not Supported.
- Withdrawal Fees: ZERO.
- Settlement Days: 2-3 days.
- Customer Support: Available All through the week.
- Documents required while registration: Bank account details.
3. InstaMojo
Instamojo is coupled with an eCommerce platform and allows you to collect payment gateway on your site or app through credit cards debit cards, wallets or UPI. It is quite famous among the freelancers and small businesses to collect payments online. Instamojo allows them to collect payment with the help of just a single click. It has more than 150,000 active users and reaches out to 1.5 million users.
Features:
- Setup fees: ZERO.
- Cards Supported: Visa, Master, AMEX, Diners, JCB, Discover.
- Fees for Maintenance: ZERO.
- International Payment: Supported by Visa, Mastercard and American Express on special request.
- Multi-Currency Support: Not Supported.
- Withdrawal Fees: ZERO.
- Settlement Days: 3 days in your connected bank account.
- Customer Support: Not available on the weekend.
- Documents required while registration: Bank account details.
4. Zaakpay
Zaakpay payment gateway is an online payment gateway platform in India. It was founded in 2011 and has 2 prominent products – Bankpay and Webpay. The gateway accepts Visa, American Express, Visa Electron, Mastercard Debit Card & Credit Card. You can accept payment in multiple currencies like Dollar, Euro, and also Rupee. The company uses the T+1 payment cycle i.e. you will receive digital payment into your registered or linked bank account the very second day after the transaction is made from your website.
Features:
- Setup Fees: Ranges between Rs.10,000 to Rs 30,000.
- Online registration process: Thus no document required.
- Accepts payment: Debit cards, Credit cards, and net-banking.
- Cards Supported: Visa, Master, Maestro, Amex, Discover, and Diners.
- International Cards Supported: Visa, Master, Maestro, Amex, Discover, and Diners.
- Maintenance Charge: ZERO.
- Withdrawal fees: ZERO.
- Settlement Days: 2-3 days approx.
- Customer Support: Available all through the week.
5. EBS
EBS is a payment gateway services offered by E-Billing Solutions Pvt. Ltd. It enables eCommerce websites to collect payment from the end customers. The payment can be accepted from net banking, credit cards, and debit cards. EBS is the initial payment gateway to gain the PCI DSS 3.0 standards of compliance. The company has received ISO 27001-2013 standard in security and process adherence. The payment gateway supports multi-language such as English, Hindi, Bengali, Gujarati, Tamil, Telugu & Marathi.
Features:
- Setup Cost: ZERO if there is a promotion and regular charges are Rs 9599.
- Cards Supported: AMEX, Diners, Discover, JCB, Visa, Master.
- Fees for Maintenance: Rs 2400.
- Multi-Currency Support: Yes in 11 major foreign countries.
- Multi-currency transaction charges: 4.99% per transaction.
- Withdrawal Fees: ZERO.
- Settlement Days: 2-3 days.
- Documents required while registration: Bank account details.
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Final Words:
It will be recommended to choose at least 2 payment gateways so that your customers get a choice to pay through different mediums. Apart from payment gateways try to accept payment through mobile wallets. With the digital India initiative, the government is also pushing digital payments by launching UPI and BharatQR. To close the article, I would say choose a payment gateway that has ease of integration and most importantly a well-established customer support.
Please share your feedback in the comment section, I would love to receive recommendations and feedbacks.
This article is written by Arpita Gupta. She is a content writer at Buildabazaar and ThemeJungle. A writer by day and reader by night. She always been fond of technology and privileged to write for the same. Follow her: Facebook | Twitter | Google+ | LinkedIn.
