While the majority of small businesses focus on making new content, the truth is, you can generate more results from updating content that has already been published on your website.
Chances are, your content can’t be properly viewed on mobile devices, or you have a buildup of old content on your site or posts that laid dormant since you published them. While you may not be checking on them, there’s a chance that your target customers and even Google are visiting your website on a regular basis. Thus, it’s important to give them a good experience.
Nevertheless, if you don’t have any plans of using mobile website design as well as mobile marketing for your small business, unfortunately, you might be losing a lot of opportunities to grow. So, to help you decide, we’ve done some research and compiled the benefits of such things in your business.
After reading, this post, we can assure you that you’ll immediately look for a digital marketing company or other professionals who can help you accomplish your goals for your business, especially because you’ll be seeing the value of going for mobile designs for your website.
Importance of Mobile Website Design
In case your website is not yet designed for mobile viewing, it’s a good idea to consider mobile website design. Please note that updating old content doesn’t necessarily mean that you’ll change the content entirely; making it responsive is another great way to update it. You just need to ensure your website can be viewed from mobile devices as well.
Here’s a list of the importance of mobile website design for your small business:
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1. Easy to Use
One of the best things about a mobile website design in today’s digital era is that it engages and helps your customers more rapidly when they’re making decisions. A mobile website is simplified and easy to use and read on small screens. In fact, there’s no space for clutter. Site visitors won’t get lost in all the pages and links they usually find on websites not optimized for mobile devices.
Moreover, mobile website design is about being beneficial to your customers now. If you have a helpful and easy-to-use website where prospective customers can easily access all the needed information, you’ll have an edge on your competitors which websites aren’t optimized for mobile use.
2. Improve Customer Relationship
In this time of social media and smartphones, the nature of advertising has completely changed. Most customers anticipate building a relationship with a small business they’re patronizing. Mobile websites will improve your business-customer relationship by making you available anytime and anywhere, with the necessary information customers need about the services and products they want to purchase now.
3. SEO Benefits
Did you know that there’s a long argument in the SEO industry about SEO and mobile website design?
Some say it’s beneficial for SEO. Others thought that mobile websites are not the best solutions for all types of businesses, while Google says that having such websites is the advisable configuration of making mobile-optimized websites.
Based on our research, mobile website design is significant for SEO because:
- All SEO efforts you put on your desktop version are automatically relevant for the mobile version too.
- You have content that’s only published once. Thus, you’re less likely to experience duplicate content problems.
- It’s advised by Google.
- You’re giving mobile users an optimized version, so you’re more likely to rank higher on mobile searches.
4. Stay Ahead of the Competition
Most small businesses still don’t have a mobile website. As a matter of fact, many of them are not thinking about it. If you’re a business owner, one competitive advantage of having a mobile website is that you’ll beat the competition hands down, especially if you’re one of the first in your place to have one.
“Mobile website users are impatient with a non-mobile-optimized website on their phone such that they’ll look for a mobile-optimized website right away. Hence, you need to move while the iron is hot. Remember, more small business owners are waking up, so don’t think twice and get your mobile website design now.” – as perfectly elaborated by Chris Uzzo, the CEO & Founder of Zero Gravity Marketing, in one of his recent blog posts.
5. Cost-Effective
Maintaining separate websites for your non-mobile and mobile audiences can get costly. But, if you opt to use a mobile website design, you can save a considerable amount of money by removing the cost of paying for a mobile website. You’ll only need to invest in one website design to appeal to all people and devices.
Importance of Mobile Marketing
For a small business to reach a wider customer base, owners need to find the channel that resonates with the majority of people; this is where mobile marketing comes into play.
Without a doubt, the use of mobile phones for business has greatly affected the professional world. Such technologies offer advertisers a new window to connect to prospective clients and offer buyers perks that are hard to ignore.
Advertisers who are planning to embrace and come up with their mobile marketing strategies need to work to comprehend the many benefits and find out how those advantages can affect businesses.
Now, here is the list of the importance of mobile marketing for a small business:
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1. Easy to Track
Advertising is about ROI. Thus, if it’s hard to analyze and track a campaign, often, the campaign will be beneficial to the company. Luckily, mobile marketing is so easy to track as the user either clicks on the given links or not.
Having an idea about the CTR or click-through rate of a certain campaign can offer a marketer the necessary data to utilize in the growth of future outreach efforts.
2. Create More Mobile Content
Another advantage of this marketing strategy is that you can attract your target audience by posting content on social media. We all know that social media is typically viewed on phones, so when making content such as videos and photos, you need to ensure that they look appealing on mobile devices.
When making content, you’re looking to satisfy the audience that you want to target, so post content they’ll enjoy.
One good way to make your content look appealing is to edit or update it. For instance, if you’re using Instagram to post photos, consider editing them before posting. Or if you have posted already, you can change the photos anytime you want.
Actually, there are a lot of photo editing apps that you can use for free.
3. Improve Customer Experience
Mobile marketing doesn’t only benefit your business. With the busy lifestyle that we have right now, some people are craving accessibility. Being able to redeem coupons, learn about a business, contact a business, and make payments using one handheld technology is a great advantage to your customers. With such consolidation and convenience, you’ve made a helpful customer experience for them.
4. Wider Reach
Another common benefit of mobile marketing is that even though you have a small business, you can widen your reach. You don’t restrict your audience to those who are at home using their computers or laptops. You can reach as many people at any time. This, it’ll help you in building relationships with your customers over time, reaching them at a point when they’re ready to purchase, and connecting with them when they’re close.
5. Affordable
Depending on the digital advertising strategy you’re using, you may be spending a considerable amount of money to spread the word about your business as well as your products and services. For instance, paid marketing tends to add up quickly.
But, if you take your time and come up with good mobile marketing strategies, you’ll find that you’ll not be spending any amount or, at least, a big amount. Remember, there are many ways to run your website for free and optimize it for mobile devices.
On the other hand, you can also look for ways to send messages to your customers at a low price or for free. Also, if you’re tech-savvy, you’re more likely to do a lot of mobile marketing on your own which is definitely free.
6. Go Viral
A lot of small businesses dream of going viral one day. Luckily, with mobile marketing, you can make that dream come true. Posting on different social media platforms is a good place to start. Surely, every post is not going to become viral, but you’ll never know which one will. So, keep posting and interacting with your target audience. If you build a decent brand identity using mobile marketing, one of your content may take off, and everybody could see it.
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Conclusion
There are many benefits when using a mobile website design as well as mobile marketing for your small business. As a business owner, use the digital world to your benefit; reach out to your target customers and spread the word about your product or service. If you’re ready to invest in mobile website design and mobile marketing, do it right away or be left behind, considering how tough competition is in the business world today.
Web developer and SEO specialist with 20+ years of experience in open-source web development, digital marketing, and search engine optimization. He is also the moderator of this blog "RS Web Solutions (RSWEBSOLS)".
