Wouldn’t it be great if marketers could automate the repetitive marketing tasks and personalize their content to every single one of their buyers according to their interests?
It sounds too good to be true.
However, it is almost impossible to manually personalize the content of your website and marketing channels. However, with the right marketing automation WordPress plugins, you can A/B test what works best on your WordPress site and automate the repetitive marketing tasks. You can also use it to offer a personalized user experience on your website. In fact, studies show that personalized content performs 42% better than static content.
This post will mention 10 marketing automation plugins that help you track your marketing data, automate repetitive tasks, and personalize your website content based on customers’ preferences.
1. Recommendation Engine
Product recommendations are one of the best examples of content personalization that can supercharge your eCommerce sales.
A study conducted on more than 100 eCommerce retailers reveals that the conversion rate for recommended products in the shopping cart was 915% higher than the average.
If you’re in the eCommerce business and haven’t leveraged the potential of product recommendation yet, you’re leaving a lot of money on the table.
Online retailers recommend products to their customers based on product views, purchasing history, and other customer preferences.
If your eCommerce store is powered by WooCommerce, you can install the Recommendation Engine plugin to your store. It allows you to configure Netflix and Amazon-style product suggestions for your customers and is greatly helpful in increasing the average order value by cross-selling and upselling.
Price: $79 for a single site license.
2. Leadin
It’s a no-brainer that for personalizing the content based on your customer preferences, you’ll need to gather more data and understand the user behavior.
With the Leadin plugin, now you can easily gather more information about each individual user and convert more visitors to customers.
Below are a few benefits of the Leadin plugin.
- It helps you understand what web page a visitor has viewed before and after becoming a lead by using a browser cookie.
- Once a visitor subscribes to your list, it automatically gathers publicly available data about each of your contacts such as location, work history, company info, etc.
- It also helps you figure out what content and traffic sources perform well when it comes to converting a visitor into a customer.
Price: Free.
3. Title Experiments Free
Most of your readers decide whether to read your blog post or not by just looking at the post title. The title sets clear expectations for your readers. For that reason, it can make or break your blog content.
However, when it comes to writing the title for blog posts, most of us trust our instincts rather than A/B testing different titles and keeping the higher-performing title.
What if you can A/B test your blog post titles and keep the one that performs well? This is what exactly the Title Experiments plugin does.
All you need to do is install the plugin and write multiple titles for your blog posts, so it will automatically keep the title that performs well permanently.
Price: Free.
4. WooCommerce Customer History
We’ve already seen that suggesting products to your customers can be an effective marketing automation tactic to generate more sales for your eCommerce store. Aside from recommending products to your customers, you’ll need to analyze the purchase behavior to review how your customers browse through your store and what pages they visit before making a purchase.
If you’re running a WooCommerce store, you can install the WooCommerce Customer History plugin to analyze purchase behavior, view in-depth insights about customer’s browsing habits, and calculate customer lifetime value.
Price: $49 for a single site license.
5. YARPP
Yet Another Related Posts Plugin is one of the most popular related post plugins in the WordPress ecosystem. You can display pages, posts, and custom post types based on the content of the page where your visitors are.
In fact, displaying related posts will not only increase the engagement rate with your content but boost your search rankings as well.
In case, you’re looking for more related post plugins, you can find them here.
Price: Free.
6. Email Marketing by Drip
Drip is one of the most popular email marketing automation tools. This SaaS tool is not just limited to self-hosted WordPress websites.
If you’re a small business and looking for an affordable email marketing automation tool, Drip might be the right choice for you.
Drip allows you to collect and send emails to your prospects based on customer behaviors.
Best of all, it can be integrated with Gravity Forms, PayPal, LeadPages, Unbounce, etc.
Price: Plans start from $49/month with a maximum of 2000 subscribers.
7. Smart Reporter for WooCommerce and WP eCommerce
Key Performance Indicator (KPI) is a metric that is vital to your online business. It tells you what works for your business and what doesn’t.
Some of the eCommerce KPIs are listed below.
- Conversion rate.
- Average order value.
- Customer lifetime value.
- The shopping cart abandonment rate.
How would you use KPIs to make a real impact on making more sales and increasing the revenue of your store?
For instance, if you find that the shopping cart abandonment rate is too higher than the normal standards, you’ll need to focus on reducing the abandonment rate in order to generate more sales.
Smart Reporter helps you calculate the KPIs of your store. The plugin is compatible with both WooCommerce and WP eCommerce-powered stores.
Price: Free.
8. Gravity Forms
If you’ve been blogging on WordPress for a while, I am sure that you might have already heard about Gravity Forms. It is an advanced, feature-rich contact form plugin for self-hosted WordPress websites. Its features include but are not limited to a visual form builder, confirmation emails, conditional logic, and form entry management.
Its conditional logic features let you easily control what info your user is asked to provide and tailor the form according to their specific needs.
Price: $39.
9. Beeketing WooCommerce Marketing Automation
Understanding thoroughly what activities are considered to be “marketing automation” is quite overwhelming. How about someone gathering all the sophisticated tools in just one plugin for you, would you take that decent deal? So WooCommerce Marketing Automation plugin by Beeketing aims to do that.
It’s an important marketing automation plugin for any WooCommerce site. The plugin provides 10+ features (free & premium) to serve you at every single need of enhancing the user experience. Below are a few benefits of the WooCommerce Marketing Automation plugin:
- Upsell related products & cross-sell product bundles.
- Suggest best-selling items, matching items with personalized product sliders.
- Setup and send automated follow-up email campaigns.
- Curate different types of offers like discounts, free gifts, and free shipping promotions.
- And many other features will be added by Beeketing frequently.
If you’re looking for a tool that helps nurture the relationship with your customers and increase online sales and conversion rate, the WooCommerce Automation plugin is really a good choice that’s worth trying.
Price: Free & Premium.
10. FuseWP
It’s important to keep your email lists updated and organized so you can send the right messages to the right people at the right time.
With the FuseWP plugin, you can automatically sync WordPress users, customers, form submissions, and members with your email marketing platforms or CRMs, making email automation easier.
Below are a few benefits of the FuseWP plugin:
- It automatically adds and updates WordPress users in your email lists based on their roles, membership status, submitted forms, WooCommerce purchases, etc.
- Once a user registers or updates their profile, FuseWP syncs their details with your connected email marketing service, ensuring your contact lists stay up to date.
- It helps businesses, membership sites, and online stores send targeted emails by segmenting contacts based on user activity and preferences.
Price: Free version available, with premium plans starting at $99/year.
