This is an era of online shopping. With new mechanisms and technology, physical shopping is getting replaced by online shopping at a rapid rate. The fact that online shopping allows the customers to get access to different products from the comfort of their homes has made this concept so popular. Besides, with timely delivery and attractive discounts, online shopping has become the need of the hour. And as a result, the idea of eCommerce has come a long way in the last couple of years. If you are an owner of an eCommerce site, then you must introduce new methods and mechanisms that would play a significant role towards attracting more traffic and generating business for you.
How to make an eCommerce site more Responsive?
When it comes to eCommerce, it is all about innovation and thinking out-of-the-box. The main idea is to make sure that the customers can easily get access to a site from any mobile device such as smartphones, iPads, laptops, tablets, phablets, etc. and carry out their transactions. In order to achieve this, there are certain tips which and techniques which have proven to be very useful in making the eCommerce portal more responsive in nature.
Here are some of them for you to check out:
Responsive Design
According to a recent survey conducted in the United States, more than 55% of the internet users use their mobile devices to access the web. Therefore, it becomes absolutely necessary for the eCommerce stores to make themselves responsive to mobile devices. A responsive design doesn’t allow any empty spaces or unnecessary graphics or images which can distract customer’s attention. Also, making use of negative spaces to highlight the key elements without clutter, legible fonts with perfect spacing, popping up call to action buttons are a few responsive design tricks that you can implement on your site for getting more customers.
Search Functionality
This is a very important aspect which you must take into consideration while designing your eCommerce site. As mentioned, the idea is to give an enhanced user experience. The eCommerce sites should have a powerful search functionality which would easily allow the users to look out for the products they are seeking. With advanced search options, users can get filtered results in terms of product categories, product types, price, brand, specifications, etc.
Product Photography
In order to sell a particular product on your site, it is pivotal to make sure that the customers can have a good view of it from all angles. Therefore, having multiple high-quality pictures of the products is very important to give the customers a feel of what they are paying for. Though most of the times high-quality images slow down the loading time of the site; and this is certainly not something pleasing for the customers. To avoid this, you can stick to specially optimized responsive images for your site which will not only look stunning on any device but will also make the loading span ten times faster.
Including Relevant Information
In the case of online shopping, the users don’t usually have the option to communicate with live representatives of the store. Therefore, it is very important for you to make sure that all the relevant information pertaining to the particular product such as product color, price, materials used, technical information, product specifications, return policy and discount offers, etc. are readily available to them. This not only helps them to get a clear idea about the product but also boost up the customer’s confidence in the store.
Customer Care
Customers can have numerous queries about a particular product and the service as a whole. Therefore, it is imperative for you to have a customer care department to address all the queries of the customers. Also, along with that, you need to provide all the valid contact details such as phone number, email address, social media account details, physical address, etc. either in the header or the footer of the website.
Easy Navigation
It is important to make sure that the site is designed in such a manner so that it becomes easier for the users to navigate through it. The navigation should be cleaner, and the menu should be condensed making it easier for the customers to browse through. Make sure to design a single menu icon with a drop-down menu of the product categories etc. The main menu icon should be positioned in a way that the customers can see it wherever they are. To make things even simpler; the products should be listed under specific categories along with all the details pertaining to them.
Final Words
So, now that you know about all the tricks and techniques that would help you to capture more traffic, opt for these and achieve higher rankings in the Google search result.
This article is written by Bhavishya Kardam. He is a veteran web designer with a keen eye for the details. With his years of experience and pool of knowledge, he strives to help out the eCommerce enthusiasts. Be it building an eCommerce website or a coupon portal like SaveMyPocket; his tips are always helpful for the beginners.
