There are many reasons why certain emails get ignored or deleted before being read. One is that they look too spammy and people don’t want to click on them because they think they’re just getting more spam. There are some easy ways to increase your email open rates and get more people to read your emails. It becomes important because the way you present your message can affect its response rate.
What is an Open Rate?
An email’s open rate is the percentage of recipients who opened the email and read it. There is another metric that you might not have guessed: clicks. This shows how many people clicked on a link in their emails or navigated away from their emails and visited another site. When calculating the results of an email marketing campaign, we usually pay more attention to clicking than opening (some marketers go as far as counting only those who click).
You might be wondering why this is important. The answer is simple: engaging with your audience on a regular basis keeps them engaged and, therefore, loyal to you. When someone hasn’t opened your email in a while, they may think it’s been deleted or not received.
By frequently sending emails that are easy to open and read, you will get more people all the more interested in what you have to say and stay subscribed. And by connecting with your readers on a regular basis, you’ll get them comfortable with reaching out to you for information or giving their opinions about your product or service.
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The Best Time to Send an Email
It turns out that the best time to send email campaigns is in the morning. It has been confirmed that the highest click-through rates are in the morning hours, between 6 am and 10 am. And you know what else happens at that time? People wake up to check their email, grab their coffee or tea (or whatever they prefer), sit down at their desk, and then start looking through it. In this way, when your email lands in their inboxes at just the right time, they’re more likely to read it and click on links in it, especially if your subject line is intriguing enough.
But here’s the bad news: while this time of day is the best, the worst time to send emails is in the evening. During this time, people are less likely to open or click on your emails. This is because they’re getting ready for their night’s activity – things like making dinner, doing laundry, getting ready for bed, etc. – so they don’t have much time to get into their email. The thing you should be aware of is that there are exceptions that prove this rule all the time. For example, if you wrote a sales email at 8 pm, expecting it to open in the morning, then it is possible that your email might still get opened. However, the higher probability of it getting opened and read is more likely to happen at that time.
The Best Way to Send Email Campaigns
The ideal way to send emails is automation. This refers to using an email marketing tool that allows you to schedule the sending of messages at the right time for maximum impact. You can then verify that it’s gone out, which helps you see that your email was received and opened by recipients at the right time. That’s why it’s vital to choose an email marketing tool that has this automation feature.
If you don’t have the tools for this, then you’ll need to be vigilant about scheduling your email campaigns yourself. The best time to do this is at night since it’s harder for people to open their emails during the day. At night, they’re less busy because they can finally stay home and relax after a long day of work or school. Additionally, the shorter working hours mean that your emails have more time to be opened.
The Best Day of the Week to Send Email Campaigns
- Sunday: This is the best day to send emails. Your emails will be opened and read more than any other day. That’s because people tend to open their emails at this time and start looking for interesting content. They’re also more likely to stay home and relax during this day after a long week of work or school, so they have more time to read your email than during any other time of the week.
- Monday: The next best days are Monday and Tuesday because Mondays are very similar to Sundays. People who didn’t open their email on Sunday might do so on Monday night before going to bed. They’re also more likely to stay home and relax on this day without any work or school to attend. As such, they’re more relaxed and open to engaging in something that interests them.
- Tuesday: A Tuesday might seem like an odd day. Here, your emails will only get opened if the person is really interested in what you have to say.
- Wednesday: This is a great day for sending email campaigns because people are highly interested in what you have to say. But your emails might get deleted if they don’t get opened and read.
- Thursday: Another good day to send email campaigns is Thursday since people are highly interested in what you have to say but less likely to be at home and relax compared with other days. They’re also not as busy, which means that you’ll have a better chance of getting your emails opened and read.
- Friday: This is a great day because people are very likely to be relaxed during this day. However, your emails might get deleted if they don’t get opened and read.
- Saturday: And lastly, you can send your emails on Saturday evening, since this is one of the best time periods to do so. People are still at home and relaxed, especially when it’s close to the weekend. They’re also likely to open their email campaigns since they’re looking for interesting content that they can read. However, your emails might get deleted if they don’t get opened and read.
Healthy Opens for Wealthy Email Campaigns (Infographic)
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Conclusion
The best time to send email campaigns is the morning when people wake up and start checking their email inboxes. The ideal day is Sunday because people are highly interested in what you have to say during this day. That’s why we recommend that you send your emails at 9:00 am and before 10:00 am on Sunday.
If you don’t have the tools for automation, then you should schedule your email campaigns yourself to be sent out every day at the same time. That way, you’ll be able to gauge our results and improve your email marketing strategy for maximum impact.
But whatever you do, please remember not to send emails in the evening because people are too busy at that time. Sending emails at this time is a waste of time because they won’t be opened or read until they’re checked during the next few hours. And that’s why we recommend that you send your emails during the morning.
Lastly, if you’re an email marketer, then it’s up to you to decide what works best for your business and how to incorporate this information into a winning email marketing strategy.
This infographic is submitted by Rochelle Williams from Span Global Services. Rochelle is a Senior Marketing Manager at Span Global Services. She comes with a strong marketing and advertising industry exposure of over 8+ years and has a deep understanding of SEO, SEM, SMO, branding, and allied marketing strategies. You can follow her on Twitter.
