A number of approaches have been used till date to grab subscribers’ noteworthy attention so that it could result in improved conversion rates. Although email marketers use diverse strategies to improve the significance of their campaigns but they fail to grab users’ attention with the same. A number of email marketers are still not aware of the approaches that could help them generate an effective email copywriting that could further help them in improving the subscribers’ list.
If you are someone whose work involves creating effective email copywriting, you must be aware of the communication that requires to be done with the reader along with the copy. The strategies are simple; however, these are required to be implemented with compelling approach so that the readers may find the copy engaging. Reading an engaging email copywriting will always urge the subscriber to respond on the same. With this, the ultimate aim of creating the copy accomplishes.
Good copies help the reader to understand the offer well and get the related information in a proper way. Thus, creating an engaging email copy is the key to improve the conversion rate. In addition to this, we are presenting more tips in this write up that will help you to improve the conversion rate.
Recommended Reading: Email Copywriting – A Comprehensive Guide for Effective Emails.
1. Know the requirements of your audiences
It is extremely important to know the kind of audiences you are targeting with your copy. You can picture the average person on your list. It is also suggested to think what is important to them. Taking in to the notice the age group of your audience or the things they are passionate about can help you draft a significant email copy. Always remember, targeting the requirements of your readers may generate leads for your business in the form of loyal client base.
2. Create a unique selling proposal
The more you create unique selling proposition, the better are the chances of getting positive responses from the audiences. Unique selling proposal can be created to offer your audiences something that is not provided by your competitors. Such a promotional technique must have the capability to draw in customers’ attention towards the product and the services as well. With the help of such a promotional approach, you are sure to get a unique place in subscribers’ preference list.
3. Relate your offers with the customers
Your clients will accept the proposal only if they find the deal a useful one. Therefore, always address clients’ needs with the offer forwarded. Try to answer the questions such as what’s in there for your clients? Why is your product better than other similar offers? Why the audience should choose you over others? In case, you are able to satisfy your clients’ with the answers, you are likely to earn a loyal client base.
4. Create attractive headlines
An attractive headline can entice the readers to read the remaining email. Hence, make use of some of the compelling words that may attract readers’ attention towards the mail. An easier way of creating an attractive headline is to write the same after you are done with the body of the copy. Taking up this approach would help you to put the essence of the message into the headline, which is another consideration to keep in mind.
5. Draft the email copy with an objective
Before writing the email copy, you need to be clear on the purpose of drafting the mail. If the answer is not clear to you, it is certainly not going to satisfy the readers as well. Hence, blend each technique with proper care as every single word of the email is going to create an impact on the minds of the reader. Therefore, try to be specific, clear and accurate while drafting the email copy.
6. Avoid using words that command the readers
Commanding your readers is certainly not good. It is imperative to suggest your readers to take an action instead of commanding them for something. Try to write the content in a suggestive way and leave it up to your readers to decide if they are interested in the same. In addition to this, the usage of weasel words, such as may, hope, could, etc. should also be avoided as they can create confusion in the minds of subscribers.
7. Think of your customers as readers
Your focus shifts when you think of your customers as readers. Your approach moves from “getting the sale” for the business to providing the customers the “details of the product or services”. Try to make most out of this opportunity as there is a single chance with you to garner your clients’ attention towards your services. Today’s customers are internet savvy and they have much information on a particular thing. Hence, try to blend things in a genuine way so that the reader can easily connect with the same.
8. Imagine the email as a conversation
While creating the copy, visualize that a conversation is taking place between you and the reader. Your reader is an individual; hence, talk directly to that person. “You” is the simplest and a powerful word that can be included in the emails. It creates a sense of direct communication to the reader. It is good to speak directly with the person in a friendly but professional tone.
9. Introduce customer quote
Including customer quote is always better in order to add credibility to your email campaign. The more real the quote sounds to the new readers, the better impact it creates. Try to create the testimonial by adding the name of people, the city they belong to and if possible paste a photo along with other details. If the quote perfectly fits your campaign, it is sure to communicate the message convincingly.
10. Keep the copy concise and clean
After you have created the copy, read the same in order to find mistakes and flaws. While you edit, cut unnecessary words. Check if the copy contains call to action button. This button helps the reader to respond upon the offer introduced with the template. Also ensure that you have bulleted the highlights as it will help the readers scan the summary at first glance. Most of the readers scan a page before reading to decide whether they need to read the details.
Conclusion (Email Copywriting):
Great email copywriting is within your reach if you pay attention to the suggestions enlisted here. With these effective tips, you can improve your copy, making it a joyful experience for the readers to read the same. Creating an easy-to-read email copy is another concern that must be kept in mind while writing a copy. Thoughtful writing will ultimately improve your attempt as an email marketer.
This article is written by Andrew Hudson. He is an senior web developer at EmailChopper, and contributes significantly to introduce readers with new and innovative ways of creating effective email copywriting. You can follow: Twitter | Google+
Web developer and SEO specialist with 20+ years of experience in open-source web development, digital marketing, and search engine optimization. He is also the moderator of this blog "RS Web Solutions (RSWEBSOLS)".
