9 Marketing Channels Every SaaS Should Win
SaaS, or Software-as-a-Service, is a distribution model for software where the developer/cloud provider develops applications and makes them available to the end-users on the internet. Instead of installing and maintaining the software, the user can easily access it from the internet. Marketing channels are those pathways companies resort to telling potential customers about their products and services. Even though traditional methods of marketing exist, this era of digitalization has brought about a change in the way products are marketed. For …