SEO & Marketing

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What are Some Successful Account-based Marketing Strategies (ABM) to Follow? (Infographic)

Account-based marketing (ABM) is a hyper-targeted, hyper-personalized B2B marketing strategy. Businesses using ABM concentrate their marketing and sales resources on engaging and creating tailored buying experiences for a set of best-fit, highest-opportunity accounts. According to statistics, 86% of marketers say ABM improves win rates and 80% say it improves customer lifetime values. Sales and marketing alignment or “smarketing” is one of the keys to the success of ABM. The sales and marketing departments play the critical role of mutually identifying …

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Rich Media in Email Marketing: How to Ace the Visual Game? (Infographic)

Visuals play a vital role in creating engaging emails. They help in making your communications more impactful and drive the users to take action. Rich media in email marketing evoke emotion and impart a memorable experience to the readers. By definition, rich media is a broad range of interactive digital media that shows dynamic motion. It uses advanced sensory features, namely audio, video, and animation. It includes static images, GIFs, cinemagraphs, videos, and audio. As email clients are getting more …

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5 Tips for Successful Healthcare Content Marketing

Businesses that use content marketing see six times more conversions than those that don’t. So, it’s not surprising that 95% of healthcare organizations use or plan to use content marketing to reach their target consumers. To make your healthcare brand stand out from the competition, you should find ways to connect with your patients, peers, consumers, and other healthcare organizations. Effective healthcare content marketers leverage valuable and relevant multimedia content and share them easily across online platforms. This article explains …

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5 Easy Steps to Create Long-form Content

The purpose of writing any long-form content is not just to get the reader acquainted with a topic but also to delve into deeper details and extract useful information in some conclusive form about the subject at hand. Consider someone searching for information online and coming across a catchy yet informative title related to their query. As soon as they open the blog, they find only a brief introduction to the topic or just listicles! How would you feel if …

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How to Use Instagram to Grow Your Business?

Today, social media has become an integral part of the modern world. People not only use it to socialize but also to find businesses and other opportunities. For that reason, to grow rapidly, most business owners promote their products or services on various social media channels like Instagram. Instagram is one of the most popular social media platforms, with more than two billion monthly active users. Therefore, it’s the best opportunity to get your brand in front of a huge …

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A Comprehensive Guide to Identifying Customer Needs

Customers are the lifeblood of a business. Keeping them happy and satisfied is the number one business priority. While business tactics keep evolving with time, customer experience consistently serves as the pillar of strong businesses. Think of the world’s most successful brands and you’ll notice a common thread: They know the pulse of their customer, meet their needs, and earn their loyalty in return. In short, identifying customer needs and aligning your business approach to them is the secret to …

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12 Tips for Creating a Corporate Video that Amazes Customers

Videos are quickly becoming the most used medium to attract customers. This popularity has given rise to varying types of videos —explainers, testimonials, infographics, and many more. Out of all these, one video type has recently become more popular. This video type is — corporate videos. Typically, animated corporate videos were used for onboarding and explaining a brand’s values to employees and partners. But recently, brands have started using corporate videos to create brand awareness and engage customers. This blog …

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6 Ways to Get the Most Out of Push Notifications

Do you want to boost the number of visitors to your website? Do you want to encourage visitors throughout their shopping journey to conversion? When it comes to marketing, what works – and, more crucially, what doesn’t – changes all the time. There’s a lot of discussion about attracting new customers, but retaining existing ones is just as crucial. One-time users don’t contribute much to the website’s growth since they don’t decide to commit. Businesses that achieve impressive results in …

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6 B2B Lead Generation Strategies Approved by Experts

Just like how humans need oxygen to live, businesses – whether offline or online – need quality leads to keep them going. If your marketing efforts are not attracting leads, it can contribute to your business’s downward spiral. If this is the case, you may want to change something in your marketing tactics and strategies. B2B Lead generation is not only limited to acquiring potential audiences and customers for your business. It is also involved in a brand’s effort in …

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The 10 Most Effective Ways to Rank on Google | Ranking Best Practices

Ranking higher in Google is not an easy task in this time of competition, it takes a lot of effort and hard work to rank higher in the SERPs. The reason is that Google has become smart enough to estimate which website is offering useful content and which one is just offering fluff content. You must have to be smart and implement effective techniques to get ranked in the top results of the search engine. Don’t you know the effective …

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