SEO & Marketing

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How to Set Up Social Media Profiles for an eCommerce Startup?

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In today’s world, accessing services or buying things has undergone a massive transformation. The credit for this revolution goes to the internet, as it has made it all possible. With people having access to the internet from almost every corner of the world, eCommerce has witnessed a tremendous global expansion. Buying, selling, or even conducting business operations have become easier, faster, and more efficient thanks to eCommerce – a true game-changer in the modern era! Looking towards the future of …

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Link Building vs Content Creation: Which is More Important for SEO?

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Seeking that perfect game plan to propel your website’s rankings on search engine result pages? Look no further! The key lies in weaving together two essential threads: link building and content creation. While link building crafts a sturdy foundation to bolster your site’s authority and visibility, high-quality content captivates users and elevates your brand as an industry leader. Armed with these powerful tools, your website is poised for search engine success. Discover the perfect equilibrium between link building and content …

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9 Proven Ways to Boost Your Website Speed for Better Ranking

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In today’s fast-paced world, we want information in the blink of an eye. Patience is a rapidly diminishing virtue, and as such, people expect websites to load incredibly quickly. If your business’ website is slow, it can negatively affect user experience in a significant way. Inferior website speed can also tank your search engine rankings and, ultimately, your bottom line. First impressions matter and we all make snap judgments, whether we like to admit it or not. Did you know …

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Which Kind of Newsletter is Really Helpful for Your Business?

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Reach your targeted audience and provide genuine value with email marketing! When it comes to nurturing leads, 31% of B2B marketers agree that newsletter campaigns are the way forward; offering an ideal opportunity for a business to promote its product offerings through creative content. Sign up today and experience firsthand how newsletters can take you closer to achieving desired results. Email marketing is an essential tool to stay in your customer’s inboxes and engage with them. But when it comes …

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What are Some Successful Account-based Marketing Strategies (ABM) to Follow? (Infographic)

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Account-based marketing (ABM) is a hyper-targeted, hyper-personalized B2B marketing strategy. Businesses using ABM concentrate their marketing and sales resources on engaging and creating tailored buying experiences for a set of best-fit, highest-opportunity accounts. According to statistics, 86% of marketers say ABM improves win rates and 80% say it improves customer lifetime values. Sales and marketing alignment or “smarketing” is one of the keys to the success of ABM. The sales and marketing departments play the critical role of mutually identifying …

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Rich Media in Email Marketing: How to Ace the Visual Game? (Infographic)

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Visuals play a vital role in creating engaging emails. They help in making your communications more impactful and drive the users to take action. Rich media in email marketing evoke emotion and impart a memorable experience to the readers. By definition, rich media is a broad range of interactive digital media that shows dynamic motion. It uses advanced sensory features, namely audio, video, and animation. It includes static images, GIFs, cinemagraphs, videos, and audio. As email clients are getting more …

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5 Tips for Successful Healthcare Content Marketing

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Businesses that use content marketing see six times more conversions than those that don’t. So, it’s not surprising that 95% of healthcare organizations use or plan to use content marketing to reach their target consumers. To make your healthcare brand stand out from the competition, you should find ways to connect with your patients, peers, consumers, and other healthcare organizations. Effective healthcare content marketers leverage valuable and relevant multimedia content and share them easily across online platforms. This article explains …

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5 Easy Steps to Create Long-form Content

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The purpose of writing any long-form content is not just to get the reader acquainted with a topic but also to delve into deeper details and extract useful information in some conclusive form about the subject at hand. Consider someone searching for information online and coming across a catchy yet informative title related to their query. As soon as they open the blog, they find only a brief introduction to the topic or just listicles! How would you feel if …

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How to Use Instagram to Grow Your Business?

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Today, social media has become an integral part of the modern world. People not only use it to socialize but also to find businesses and other opportunities. For that reason, to grow rapidly, most business owners promote their products or services on various social media channels like Instagram. Instagram is one of the most popular social media platforms, with more than two billion monthly active users. Therefore, it’s the best opportunity to get your brand in front of a huge …

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A Comprehensive Guide to Identifying Customer Needs

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Customers are the lifeblood of a business. Keeping them happy and satisfied is the number one business priority. While business tactics keep evolving with time, customer experience consistently serves as the pillar of strong businesses. Think of the world’s most successful brands and you’ll notice a common thread: They know the pulse of their customer, meet their needs, and earn their loyalty in return. In short, identifying customer needs and aligning your business approach to them is the secret to …

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