SEO & Marketing

It has become important for every entrepreneur to start the new year on the right note and nothing is better than that of starting with the online marketing strategies. The SEO along with social media and online advertising is said to have undergone several tweaks and changes last year. Hence, if the entrepreneur is eager not to be left behind the race, then it is considered to be the right time for trying out something new. 2016’s New Marketing Strategies …

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There is an interesting statistic out there, namely today there are over 7 billion people in the world, which is about 9% of all the people that ever lived. With this knowledge in mind, it is in no way surprising to imagine how all business niches are oversaturated. Pessimistic approach to this thought would be to think that there is no way for newcomers to succeed in this kind of hostile environment. However, where some see little or no opportunity, …

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Anyone can learn SEO and the best part is that if you try, you can learn mostly on your own. How? Well, it can be a technical and tough job, which is the reason a few organizations have their own particular in-house SEO professionals. Luckily, that truly is not important in the event that you have a basic knowledge of SEO, comply with the results of Google and finally if you have a quality site. In this post, I’ll give you assets …

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Content will continue to dominate 2016 like a King, even though the associated phrase of “King is King” is sort-of an old adage now. Of course, traditional content consumption patterns have also changed and 2016 is going to follow this trajectory as well. Technological shifts are going to bring the innovative practice to the content marketing trends in 2016. If you’ve wondered how it’d be to have algorithms writing content, then we might see something on that front. Even Virtual …

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While you fret and crib over your brand’s social media pages being as stale as last month’s bread, there are professionals kicking it hard and in every way possible to make social media engagement happen. Still, the question stands unanswered, how? Obviously, getting more users to interact with your brand on online platforms is the most desirable thing you’ve been making all those efforts for. Be it managing the public pages or posting timely content on these, there has to …

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Every online businessman or marketer has only one goal in mind; getting more customers. And the only way that can be done is by increasing the amount of traffic your website gets. It’s all about understanding what your desired audience requires and needs. If you can manage to do that, you will automatically increase the traffic on your site. Right now, as of this very moment, there are thousands of people looking for your website but are unable to find …

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Generating customer interaction and increasing return on sales has become all the easier through advanced social media services offered on a global scale. However, email marketing remains the old-school quick and effective way to get in touch with and retain customers. Marketers all over the world utilize this medium not just to keep their email marketing lists warm and interact with their audience but also to generate effective leads. Sending out emails to a list of your customers is just …

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There are different ways and types of running an online marketing campaign. The growth in the internet and technology has provided a lot of different avenues for marketers to market their products online. Starting with a simple advertisement with a pop up to banner ads, today we are in the world of a more advanced form of advertising. These advanced forms come in various shapes and types like banner ads, video ads, search engine marketing and native advertising. The basic …

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When it comes to your press release, blog post, web page, or anything else you plan to publish online, it is essential that you have focused SEO efforts. However, there are certain SEO elements that are essential, while others are not as important. Knowing what you should focus on is essential, and some tips to help you with your SEO are highlighted here. Remember, in some cases, hiring a professional SEO company may also be quite beneficial in your marketing …

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Like most forms of marketing have changed over the last decade, so to as the way in which we work with public relations. In a digital age everything that we do from a marketing perspective has to evolve and adapt into this new arena. For those professionals in the industry the time has now come to also adapt to new changes and one of those happens to be integrating inbound marketing tactics into their PR strategies. 1. Use Your PR …

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