SEO & Marketing

Ever since search engines exist, our internet world has been growing and flourishing. They have evolved to reconcile the need of the browsers and consumers. With the introduction of local search results, search engines have been able to catch the eyes of local business. These local packs generate direct leads. That is why they have become one of the treasured marketing goals for local businesses – big or small. The local pack listings are populated depending on searcher’s IP. Unlike …

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If there is one word that best describes how to frame online content in order to take advantage of search engine optimization, it is ‘relevance’. Search engines like Google put a high premium on content that is relevant and fresh. So do website visitors. Relevant content gives website visitors a reason to come back; it establishes the company or organization operating the site as an authority; it tells website visitors that the company cares about them as much as they …

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Regardless of the business you’re in, you’re likely to hear the word ‘strategy’ several times a day; what would your business be without several carefully planned, and expertly executed strategies, after all? One of the most useful approaches you’re ever likely to create, though, is a content marketing strategy – that is, a plan centered around your company’s narrative voice and the way it communicates with potential customers. A business without an audience will flounder quite quickly, and so it’s …

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We all know that email marketing can be super lucrative. Here are 5 email marketing strategies that actually work in the real world. 1) Aim for maximum exposure: You need people to send emails to. So go all out to create a high-quality subscriber list. How to achieve this on a limited budget? Simple, start by posting extremely high-quality content on your website, make viral videos, be furiously active on forums, take part in contests, write guest posts, collaborate with …

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We live in an increasingly digital world. Information consumption has shifted from the page to the ‘screen’. Most of us consume our news, communicate with our social circle and even conduct our businesses online. Businesses are constantly pushing their apps, offering discounts to their mobile users and creating content for their digital platforms. In several countries, mobile traffic has overtaken desktop traffic. As a digital marketer, you stand at the center of this massive information distribution network. Digital marketing is …

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Paid Content Distribution: You’ve probably heard the phrase and have even implemented paid ads on various platforms. However, you’re lost as to all the tools you could be using. Even more, you want more engagement from your readership and more ROI. In this article are a few tools and tips and tricks to help get you going and to expand your readership. Growing Opportunities: The meteoric rise of the social networking sites like Facebook, Twitter, Instagram and the likes in …

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Social media has been an important part of life for the best part of a decade, and gradually, we have become more sophisticated in what we expect it to do. Initially social media allowed us to stay in touch with people we knew and connect with them better, and then make new connections with people we may not otherwise have met, and allowed us to broadcast what we knew and thought about events in real time. It has now become …

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Content is what drives the print industry and organizational success as a whole. Content marketing has taken over traditional advertising methods and has undoubtedly taken the lead. What makes content have such a powerful impact? The answer is simple. Subtly incorporating accurately phrased content which identifies the problem statement and addresses it, does the job. Also, it can be leveraged to the general public through social media. Budgeting done at the beginning of a fiscal year ensures that they allocate …

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A recent survey revealed that users spend an average of 2 hours per day on their mobile which is 33 percent of their entire internet time. We have observed a constant growth in this over the last a few years as it was only 20 percent in 2012 and now have crossed 35 percent. There is no surprise that among young users aged 16-24 the mobile usage is much higher, nearly 4 hours a day. Looking at these stats, it …

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