SEO & Marketing

We live in an increasingly digital world. Information consumption has shifted from the page to the ‘screen’. Most of us consume our news, communicate with our social circle and even conduct our businesses online. Businesses are constantly pushing their apps, offering discounts to their mobile users and creating content for their digital platforms. In several countries, mobile traffic has overtaken desktop traffic. As a digital marketer, you stand at the center of this massive information distribution network. Digital marketing is …

Read »

Paid Content Distribution: You’ve probably heard the phrase and have even implemented paid ads on various platforms. However, you’re lost as to all the tools you could be using. Even more, you want more engagement from your readership and more ROI. In this article are a few tools and tips and tricks to help get you going and to expand your readership. Growing Opportunities: The meteoric rise of the social networking sites like Facebook, Twitter, Instagram and the likes in …

Read »

Social media has been an important part of life for the best part of a decade, and gradually, we have become more sophisticated in what we expect it to do. Initially social media allowed us to stay in touch with people we knew and connect with them better, and then make new connections with people we may not otherwise have met, and allowed us to broadcast what we knew and thought about events in real time. It has now become …

Read »

Content is what drives the print industry and organizational success as a whole. Content marketing has taken over traditional advertising methods and has undoubtedly taken the lead. What makes content have such a powerful impact? The answer is simple. Subtly incorporating accurately phrased content which identifies the problem statement and addresses it, does the job. Also, it can be leveraged to the general public through social media. Budgeting done at the beginning of a fiscal year ensures that they allocate …

Read »

A recent survey revealed that users spend an average of 2 hours per day on their mobile which is 33 percent of their entire internet time. We have observed a constant growth in this over the last a few years as it was only 20 percent in 2012 and now have crossed 35 percent. There is no surprise that among young users aged 16-24 the mobile usage is much higher, nearly 4 hours a day. Looking at these stats, it …

Read »

Driving sales to the online store is never a difficult one by performing some tactics that boost up the sales. If you are not well versed with the basic knowledge regarding the integration of your website and business strategies, then it will highly difficult to stand up in this competitive world. Apart from this, it is not only enough to bring visitors to your landing page; it is must to turn that traffic into customers. There are ample of ways …

Read »

When I see my friends starting their new business and trying their best at social media marketing I always see the following pattern: they ALWAYS start with posting only their own content which is too often of very promotional nature to the 70 followers they acquired among their friends with “beg likes”. Why on earth would you bore your fans with the same selling offer with another ugly stock photo over and over again? I understand it’s daunting to come …

Read »

It has become important for every entrepreneur to start the new year on the right note and nothing is better than that of starting with the online marketing strategies. The SEO along with social media and online advertising is said to have undergone several tweaks and changes last year. Hence, if the entrepreneur is eager not to be left behind the race, then it is considered to be the right time for trying out something new. 2016’s New Marketing Strategies …

Read »

There is an interesting statistic out there, namely today there are over 7 billion people in the world, which is about 9% of all the people that ever lived. With this knowledge in mind, it is in no way surprising to imagine how all business niches are oversaturated. Pessimistic approach to this thought would be to think that there is no way for newcomers to succeed in this kind of hostile environment. However, where some see little or no opportunity, …

Read »

Anyone can learn SEO and the best part is that if you try, you can learn mostly on your own. How? Well, it can be a technical and tough job, which is the reason a few organizations have their own particular in-house SEO professionals. Luckily, that truly is not important in the event that you have a basic knowledge of SEO, comply with the results of Google and finally if you have a quality site. In this post, I’ll give you assets …

Read »