SEO & Marketing

Social media has to be one of the most commonly used terms on the internet today. It is used not only by people who are using it for passing time on a daily basis but by businesses and entrepreneurs the same. It has become such a famous term because with the passage of social media has become the most populated and lucrative place for businesses. Social networking platforms have created a marketplace for all businesses where they can find their …

Read more »

Videos are fast becoming the preferred form of marketing content, according to research published by the Aberdeen Group. Unlike many other forms of marketing, which have nebulous returns, videos often demonstrate significantly and high ROI for most of the companies which use it. And best of all, a video can be used for many of the same tasks as more traditional text content, from lead generation to building brand awareness. With that in mind, we’ve taken pains to gather some …

Read more »

As is the case with many other sectors, the advance of technology has transformed the travel industry during the last decade. This applies just as much to how travel opportunities are marketed as to operational issues, including making reservations, checking flight times and sourcing local knowledge about destinations. There are important new developments ahead, and travel companies need to engage in some smart marketing if they are to retain and grow their customer base. Making connections Some travelers are still …

Read more »

Let’s face it. Investing heavily on the advertisement for traffic, or investing anything on marketing at all is often tough for early stage businesses. But just because you don’t have money to spend doesn’t necessarily mean that you will do nothing about it. Simon Cuthbertson from City Print Design has some excellent business marketing ideas small businesses can execute without breaking the banks. 1. Create instructional videos It can really be expensive if you’ll ask for professional help, but you …

Read more »

If you are going to start working on Search Engine Optimization for ranking your website, then you should prep up on some of the easiest ranking techniques that will get your products or services on top of Google search results. Driving large traffic to your business or personal website will require you to do many hours of research and planning to get started. Many times digital marketing enthusiasts are stuck on outdated techniques because employers don’t allow them to properly …

Read more »

Online marketing doesn’t stop when you finally launch your site. The moment you do, you’re already in competition with a ton of other businesses wanting to market the exact same product/services, targeting the exact same market you have in mind. The First Sugary Drink Imagine marketing the very first sugared drink. It’s unique, quenches your thirst, and offers the public a new alternative to water. It would’ve been quite easy to market that product. It’s the first of its kind …

Read more »

If you’re wondering why your business doesn’t meet your marketing expectations despite all your effort to make it appealing through a well-designed website or your word of mouth strategy, then maybe it is not seen by your target audience. Have you ever felt like this in your business? If that is the case, it is now time to make sure it becomes visible as the days of build it and they will come are over. By using a marketing strategy …

Read more »

Ever since search engines exist, our internet world has been growing and flourishing. They have evolved to reconcile the need of the browsers and consumers. With the introduction of local search results, search engines have been able to catch the eyes of local business. These local packs generate direct leads. That is why they have become one of the treasured marketing goals for local businesses – big or small. The local pack listings are populated depending on searcher’s IP. Unlike …

Read more »

If there is one word that best describes how to frame online content in order to take advantage of search engine optimization, it is ‘relevance’. Search engines like Google put a high premium on content that is relevant and fresh. So do website visitors. Relevant content gives website visitors a reason to come back; it establishes the company or organization operating the site as an authority; it tells website visitors that the company cares about them as much as they …

Read more »