SEO & Marketing

SEO has emerged out to be one of the most important aspects of building and running a website. Thanks to Google’s preference for search engine optimized websites, it has become imperative for website owners to optimize their sites in order to ensure the continued success of their online business. However, due to the complexity of SEO and the number of steps involved in its implementation, only a handful of websites make it to the top of the search engine rankings, …

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There are many strategies involved in building a leading website, and SEO is one of them. SEO itself, however, also has many strategies of its own involved in achieving successful ROI. There are several factors that play into achieving monetary value from SEO: Is SEO Worth It? There’s no doubt that SEO is one of the most powerful ways to market your brand online. A first or second place listing on Google can give your website huge profits and put your …

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Most of the blog posts are published with great expectations. A considerable amount of time is spent in preparing a topic of relevance for the readers and wait with great expectations once it is published online. Even after optimizing them for the search and social media, most of them find themselves in the midst of a dilemma as the popularity of the blog post traffic would be seen declining with respect to time. However, there are a few ways in …

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If you take a step back (many steps in this case) and try to understand the Internet eco-system as a layman, it is simple to understand. Imagine a busy marketplace or a shopping complex; there are many shops offering a variety of products and services and there are a bunch of people roaming around, looking to buy products or avail the services offered. Three levels Now this shopping arcade is divided into three levels – The first floor is called …

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If you carefully analyzed the visitors of your website, you’ll get to know that the most valuable visitors are the ones who return often. Not only the returning visitors are loyal to your brand, but also they’re most likely to purchase the product you sell on your website. When someone often returns to your website, it is evident that you made enough of an impression to get them to come back. Now that they have liked you enough to return, …

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Marketing is one of the aspects of businesses that have gone digital and the situation is completely irreversible. This means that companies have to go out of their ways to ensure that they remain relevant and appeal to their customers on the digital platform. Search Engine Optimization (SEO) is one of the ways through which businesses have been able to take their place on the popular search engines. They make it possible for potential and regular often result from the …

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Web design and development have an extraordinary role in an effective online lead generation. Many companies go astray by failing to appreciate the interconnectivity, taking (or not taking) design and development decisions without taking into account the impact on their lead pipeline. The Lead Generation Ecosystem infographic was created by Straight North, an SEO agency in Chicago to help online marketers, designers and developers see the whole picture. Two aspects of the infographic designers and developers should take special note …

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Writing an exceptional SEO friendly article is a creditable job. Here I am giving you some tips on how you can achieve the compliments of writing a great search engine optimized article in a professional way. These tips will also help you to understand how you can prevent yourself to make your content over-optimized. One thing always needs to be kept in mind that your writing should be very simple and very much understandable to the mass of people you …

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Social media accounts became one of the most important assets of any company nowadays. They are monitored and fed on a daily basis so to keep the target audience engaged and our brand awareness on a top level. And, in order to get it done, the norm is to try and test any possible strategy that might keep our metrics increasing. The only problem with this approach is that you might be doing things that aren’t helping you to achieve …

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