If you are still confused with content marketing vs context marketing, you’d better stop it right now because that’s the case when one small letter makes a huge difference. The content was a king for a long time, but today the crown belongs to the context. If your content doesn’t hit the target, it does not matter how good it is. This is where context marketing comes into play: it aims to make the customer get the proper content at …
Well, that’s true. A leader is all that; an inspiration, an influence and a pioneer in his field. But halt and think again. Is it all a leader is about? Are leaders the born geniuses who knew what to do right from the start or they are the one who were consistent even after initial failures? Every leader starts as a follower and his vision is often considered as “daydream” which seldom comes to the realization. SEO leaders are such …
The internet has made all the customers “savvy”. Marketers have to innovate every now and then to get attention. The advertising and schemes are on a decline stage and less productive when it comes to actual Conversion. They are now used just to boost retention of the brand in the mind of customers. Now a new era has begun of Inbound Marketing. To be simple inbound marketing is to EARN the attention of the customer and not BUYING it. It …
A good video can express thousands of words and also engage visitors very easily. Instead of a written document, a visual presentation is always much more attractive and easy to sink into viewers mind. Along with the popularity of videos, the video marketing is now becoming a very effective strategy for online marketers. And here it comes the importance of Animated Explainer Videos. An Animated Explainer Video can be your perfect idea to promote your business to the whole world. …
Not many online marketers and SEO experts know exactly how Google’s indexing algorithm. To make it short and crisp, here in this article, I will not elaborate any technical aspects of Google indexing methods, but rather focus on the techniques and best practices around the subject. I will only list out all points that we need to follow in time of releasing a new website. The following points will definitely help your new website to get indexed quickly by Google …
Sometimes you’ve got a great idea and you really don’t think one post will do it justice, but you don’t have the time to turn it into an actual book. As a result, the idea ends up floating around in the back of your head, always tantalizing but never unusable, until you’ve found somebody else has beaten you to the punch. In that case, it might be time to consider serialization. Here the idea it that you create a series …
The digital world is changing and evolving at a very rapid pace, and the norms that have worked and is applicable before no longer have the same impact today than it does a while back. This applies to all aspects, including the behavior of search users and all other attributes that affect Search Engine Optimization (SEO). Some might be saying and spreading the wrong notions that SEO doesn’t have the same powers and impact it had on the search just …
Of the many important sources for your local online business information, Google My Business is the most critical. This is considered the “First Stop” for many online directories when it comes to “scraping” your NAP (name, address and phone number) information for the purpose of creating citations. The information in the listing is what is displayed by Google when your business is referenced directly in a Google search or when you appear as the result of a search for your …
Magento is one of the leading eCommerce platforms. Until recently there was only Magento 1 version that had many updates up to 1.9. But after a long time of collecting and analyzing feedback from the community Magento 2 has been created. And it is more than just an update; it is an entirely new system which changed architecture, settings and logic behind it. The mentioned improvements have been made in different spheres of the CMS usage, and SEO is not …
Some people come off as they know everything. They are bang on their topic, can speak with authority about everything under the sun and yet seem unfazed by the amount of work they publish day in and day out. Want to know how they manage to do all this and more in a short span of time? Sure they are highly productive, they know their stuff and appear as influential but what else makes them unique? It is the use …