SEO & Marketing

The new buzz word “Millennials” is taking the digital world by storm. What does it mean anyway? The word Millennial is used to refer to those individuals who were in early teens or tweens at the start of the new millennium (the year 2000). This generation comprises the major chunk of the working population in today’s time. In essence, most of the products and services are built around these Millennials and makes up the majority of business for big and …

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Companies of all sizes can be fooled by SEO companies offering cheap services with a guarantee of being on the first page within weeks on an ultracompetitive search term. These services are too good to be true in nearly all cases as even the ones that might work can lead you to a Google penalty or de-indexing within a few months. Having a good SEO company is going to cost you quite a bit of money. This money is worth …

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Great social media marketing can help build a business or a brand. There’s no disputing this fact. In fact, a study by Shareaholic noted that social media referrals accounted for roughly 30% of almost all of the 300,000 websites they followed. And logically, it makes sense that marketing is driving that traffic far more than organic shares. But social media marketing can also be a snarl of procedures, tasks, and reporting. It can take up significantly more of a marketing …

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It is amazing how many people overlook such a great tool as Google Analytics. It is free to use, easy to understand, and provide some of the most valuable insights so to make someone understand how their business is going online. And yet, many businesses use it very poorly or don’t use it at all. But the truth is that if you start to bring it your tasks, Google Analytics can provide you with several insights about how to measure …

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Traditional marketing strategies don’t really work so well with startups, especially because of the limited budget that they have at their disposal and, sometimes, lack of experience. That is why startup entrepreneurs need to be inventive and find new ways of speaking to their customers, as well as continuously attracting new ones. However, there is one concept all businesses should incorporate, regardless of their size and budget: a marketing plan, exactly what to include. Different than a business plan, as …

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In the challenging race of getting an online presence, search engine optimization is transcending into a game of adaptation. Today, it’s not a good strategy to simply maneuver one’s way up the SEO ladder; rather it is a game of originality. In today’s fast-paced world, where search engines are continuously being upgraded to better serve searchers, a business is only qualified to participate given its immense power to adopt and adapt some more. Today, in this article we will discuss …

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Here is a complete SEO Glossary for you. Please review the following 101 Terms related to SEO and Marketing: 1. AdSense: A system run by Google that posts adverts on the Google search engine and other people’s websites. 2. AdWords: The system with which advertisers enter their adverts onto the Google Adsense system. 3. AdCopy: The content that makes up your adverts. 4. Affiliate Marketing: Advertising by having adverts on other people’s websites, social media sites and search engines. 5. …

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If you are still confused with content marketing vs context marketing, you’d better stop it right now because that’s the case when one small letter makes a huge difference. The content was a king for a long time, but today the crown belongs to the context. If your content doesn’t hit the target, it does not matter how good it is. This is where context marketing comes into play: it aims to make the customer get the proper content at …

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Well, that’s true. A leader is all that; an inspiration, an influence and a pioneer in his field. But halt and think again. Is it all a leader is about? Are leaders the born geniuses who knew what to do right from the start or they are the one who were consistent even after initial failures? Every leader starts as a follower and his vision is often considered as “daydream” which seldom comes to the realization. SEO leaders are such …

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The internet has made all the customers “savvy”. Marketers have to innovate every now and then to get attention. The advertising and schemes are on a decline stage and less productive when it comes to actual Conversion. They are now used just to boost retention of the brand in the mind of customers. Now a new era has begun of Inbound Marketing. To be simple inbound marketing is to EARN the attention of the customer and not BUYING it. It …

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