SEO & Marketing

Businesses must think smarter if their marketing efforts are to reach as many of the right people as possible. Think of targeting potential customers rather than relying on a shotgun strategy that simply names your product to a large number of people, whether they are interested or not. Social media is a great way to get your message out and interact directly with potential customers who may, in turn, either help make or break your business with online reviews. Today’s …

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Search Engine Optimization has many myths that have spread like wildfire throughout the internet.  These myths are propagated by bloggers who often have never actually ranked a website.  They are just regurgitating what they heard and what sounds right, but what has little to no basis in what it really takes to rank a website well in Google for valuable search phrases. Google enjoys many of these myths.  They even help spread some of them because they want to make …

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Looking for ways to leverage your marketing efforts? Why not try implementing influencers into your marketing strategy? Influencer marketing has recently been adopted by marketers across the globe in order to achieve their goals more effectively. There’s a good reason for this. Whether it’s with lead generation, boosting conversions, or gaining more loyal customers; influencer marketing has shown to be beneficial in improving all these aspects. Facts behind influencer marketing and its benefits If you’re skeptical about these claims, you …

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Just when you feel like you’ve caught up and have an active digital marketing strategy, a new trend seems to emerge that suddenly dates you. In this case, it’s video. While video has long been a valuable marketing tool, it’s now considered a must-have marketing tool. Is video a part of your digital marketing strategy? Here’s Why You Need to Use Video If the video doesn’t already play a major role in your overall digital and content marketing strategy, then …

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Digital marketing has been the prime focus for all corporates in recent years. Whether it’s a small business or large multi-national firm, every organization seems to be spending heavily on digital marketing. A few years ago, SEO was a game changer in digital marketing but it quickly faded off due to unpredictability. Marketers then switched to SEM methods namely PPC/PPV advertising. SEM is still practiced today but unless you have an expert marketing team, it can quickly eat up marketing …

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Alright, so you’ve got a great product or service to offer your customers – but how can you effectively let them know about it? Before you can sell, or even offer, what you’ve got, you have to attract them to you. Writing blog posts is a great way to inform potential customers about how you can solve a particular problem they’re having… but getting them to click and read can be a difficult thing to achieve. Then, the challenge becomes …

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If you have landing pages that aren’t earning the conversions that you think they should, it might be time to take a closer look at what you are doing when it comes to conversion rate optimization. Without realizing it, you could be making mistakes that are impacting your bottom line. Check out these sneaky CRO errors that could be haunting you. #1 Not Focusing on Performance Landing pages that load slower when a visitor arrives on the website or blog …

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In an era where content is the king, you want to ensure that there will be no mistakes on it. You want that your posts, pages, and videos are the best ones that your target audience has ever come across on the web. And you are doing your best to make it happen. If the paragraph above describes you, congratulations! You are on the right path. But you might still not be sure about what are these mistakes that you …

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Digital marketing seems to be a crazy job but obtaining success in this field also needs effort and certain tactics. You might be having few of the tactics and some you need to develop: Carry SEO Tactics on the Go There are basic things in SEO like — technical compliance, keyword research, user experience, and link-building. Out of all, a digital marketer has to keep more importance on social media. Because that is the place where you get a larger number …

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Every email marketing campaign is centered on a key element: customer focused experience. When using the email marketing approach to make your business known to the masses, it is important to deliver the right type of message to the right type of people. Some companies might think this is – it’s not. Due to the rise of social media, many marketers have classified email marketing as uncool, old-fashioned and outdated. Contrary to popular belief, the approach can still render results. …

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