SEO & Marketing

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5 Reasons to Opt for Search Engine Marketing Instead of Social Media Marketing

Businesses willing to promote their products and services online face the inevitable need to choose the most efficient marketing strategies for their unique needs. As noted in an article by Forbes, they have to take into account elements such as: Depending on these and other characteristics, smaller companies were generally advised to choose social media marketing (SMM) in the past as the most cost-effective tool for reaching their prospective audiences. As opposed to it, traditional search engine marketing (SEM) was …

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How to Use Stock Videos and Photos in Social Media Posts?

Are you tired of scrolling through your phone’s camera roll, looking for that perfect image to jazz up your social media post, only to come face-to-face with the same old selfies and food snaps? You’re not alone! Let’s admit it – consistently creating fresh and engaging content can be as tricky as teaching a cat to high-five. But what if I told you there’s a treasure trove of eye-catching visuals just waiting to make your posts pop? Picture this: while …

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Common SEO Mistakes to Avoid in 2025: Let’s Find Out!

Hey there, SEO adventurers! Ever felt like you’re spinning your wheels trying to climb the Google ladder, but somehow you keep slipping down? We get it. The search engine optimization (SEO) world is ever-changing and full of pitfalls that can trip up even the savviest digital marketers. Here’s a truth bomb for ya: Tiny missteps in SEO can send your site spiraling from hero to zero in those search rankings faster than you can say “algorithm update”. But fear not …

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Analysis of the Cost and Benefit: Are Closed Captioning Services Worth It?

In the advanced age, where content utilization knows no bounds, the availability of data could be a vital concern. Closed captioning services have developed as a pivotal instrument. Captions ensure that the content is comprehensive and accessible to a large audience covering general people and people suffering from impairments. Today, we dig into the question of whether closed captioning solutions are worth it or not. We’ll try to have a quick look at the different aspects of these services. Let’s …

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How to Leverage Local SEO in Your Digital Marketing Strategy?

Big names have always eaten away the small businesses by dominating the online world. They are highly unlikely to compete effectively and hence attract more customers. Fortunately, the implementation of local SEO has improved sales and generated more customers for many small businesses. This is achievable because of the availability of local SEO which has made it possible for these types of small-scale businesses to compete favorably with other large-scale businesses dominating in specific regions. An increasing number of people …

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Exploring AI in Email Copywriting (Infographic)

AI has revolutionized the way we look at content. But when we narrow down to content in emails, we realize that businesses have yet to tap into the advantages of reaching out to their subscribers on a personal level. Now, half of the world’s population uses emails every day, making them a medium to start direct and one-on-one communication. Email content, thus, is of utmost importance. Now, when it comes to email copywriting, AI tools can prove beneficial in many …

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14 Tips to Improve Your Business Writing (With Examples)

Business writing is used by professionals to convey the key pieces of information. Business writing communication helps businesses to make contact with people in a professional as well as effective way. Business writing is a broad term that comprises many kinds; Improving your business writing skills can help you reach and convey any message to professionals, in an efficient and clear way. To help you improve your writing for business we’ve covered 14 powerful tips in the following section of …

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SEO for WordPress: Best WordPress SEO Tips and Tricks

So, your website is finally ready, and it is live now, Well Done! But let me just tell you, right there, your journey starts now. Whether you have a new website or an old one, SEO never ends. Because improving the WordPress SEO is important as it helps in improving the website traffic and ranking. As we know WordPress is one of the best content management systems out there, which is why it makes the most SEO-friendly platforms. However, with …

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15+ Best Tips for a Comprehensive SEO Audit for Your Website

Article Note: This article “15+ Best Tips for a Comprehensive SEO Audit for Your Website” was first published on November 26, 2019. We last updated this article with fresh information on October 28, 2023. Sometimes even after doing everything right on your website, it might not rank!! Maybe you have missed a couple of minor errors, or maybe you have major errors in your website you might not know about. How will you fix something that you don’t even know? …

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How to Use Visual Storytelling to Build a Successful Brand?

Article Note: This article “How to Use Visual Storytelling to Build a Successful Brand?” was first published on June 27, 2016. We last updated this article with fresh information on October 3, 2023. Are you interested in setting your brand apart from the competition? Then you need to design your visuals in such a way that they tell a story to your target audience. In place of designing the photos, videos, and graphics simply to add visual aids to your …

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