SEO & Marketing

Instagram is now one of the most popular and largest social media websites in the globe. With over 700 million users, you can use this platform to drive new clients to your business or meet new people using your personal profile. However, to succeed on this platform, you require engagement, marketing, and some psychology. You have to know what to post and when to post it to attract a following and likes. Here are a few strategies that will help …

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There is a word everywhere, ‘content and content marketing’. You are in online business, you must have come across many words, and importantly this buzzword ‘Content Marketing’. Regardless of it, you are quite recently starting with content marketing, or you have been using it for a long time, your content marketing strategy needs to be better than years back for 2017. There are some reasons, better to say many reasons behind it, because – a survey can tell you many …

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Have you just entered the SEO world and wondering how to survive in this cut-throat competition? This article would guide you through a right way. As an entrepreneur of a small business or a website, it’s apparent that you might wish to get searched on the first page of search results. However, local and small businesses find themselves in the disadvantageous position as compared to big brands. Because they have already established themselves in the market with their huge budget …

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If you have a blog, or any site for that matter, and want to have high SERPs, then you must have a high domain authority (DA). While SEO is great and keywords are a part of your DA, if your overall score for the domain authority is low, you will not be seen by the search engines. So, how do you go about increasing your presence? Here are 5 ways to increase domain authority of your website effectively in order …

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Link building can be a cumbersome process. It’s expensive and very time-consuming. But your link portfolio is always under review by the search engines that bring you your bread and butter. So, it’s important to stay on top of the task! There are, however, smart ways to link build and smarter ways. Let’s look at some of the techniques you can use to make sure that your link building efforts are getting you results. 1. Get More with Fewer This …

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Although there are so many online marketing channels out there that are innovating and really ideal for various niches, we simply cannot deny the fact that search engine traffic stands out as being the most valuable. While so many things need to be done for good SEO work, keep in mind that click through rate is something that most people forget about. It is important since you want people to click on the results, not just see them and ignore …

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When most people think of search engine optimization (SEO), they tend to associate it with optimizing text-based content using keywords. However, websites nowadays no longer rely solely on text, and odds are yours uses its fair share of images too. As such, it is important that you optimize your image SEO as well if you want to rank well on search engines. Although you may be used to dealing with SEO in general, image SEO is a slightly different beast. …

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Let’s face the truth. It is not easy to just write an article, publish on a website and then start getting traffic in thousand numbers. Especially if you are a veteran blogger, then it needs a lot of more work to get potential and high traffic. Every writer knows that publishing a new content means a well-researched, well-written and engaging piece of article he/she needs. You have to give meaningful and to-the-point information with showing your brilliance in writing. We can …

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Landing pages are the center for incoming lead generation tussles. Whatever marketing campaign you run or event you present, all must bring your users to the most bounded landing pages. Everyone pays attention to bringing traffic to the landing pages by implementing all the techniques to get conversions. Landing pages that are not made as per the original search simply lose their significant share of traffic. Designing and organizing the landing pages is the most challenging task and if one …

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From the early days of SEO, content has played a vital role in driving traffic, increasing SERPs, attracting backlinks, and converting visitors into customers. But, though SEO specialists have always realized the importance of “content generation,” they didn’t always emphasize content quality. At least, this was the case before Google’s Penguin and Panda updates. Times have changed, though. Google has become much smarter and is no longer satisfied with spammy, link-stuffed content. The search giant is all about providing value …

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