SEO & Marketing

Every business knows it needs to invest in digital marketing and branding in order to be competitive today, but very few take the necessary time to strategize prior to implementation. This can create serious flaws that are not apparent until much later. Why Strategy Matters One way to define strategy is “a plan of action or policy designed to achieve a major or overall aim.” Some business owners and marketing specialists presume they can feel their way through marketing, but …

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2018 is going to be a huge year for businesses all around the world. Regardless of the size and value of your business, you can still gain a lead over the competition. All you need to do is look outside of the box and put together an incredibly effective marketing campaign. Utilizing social media to your advantage is absolutely pertinent. With social media, you’ll be able to reach millions, if not billions, of individuals for free. Below, you will discover …

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Brightly colored newspaper ads; radio and TV commercials; fliers in our mailboxes; and, of course, billboards as we traveled the highways. All of these marketing methods are still around today, but more and more, the internet is our shopping mall and marketing smacks us on our screens everywhere we go – our home page, our email, our social media pages. And once we purchase something from a “big-box” retailer like Amazon, we will find all sorts of purchasing suggestions when …

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Are you looking for a way to cut through the noise and ensure your content actually moves your audience to action? While nothing is guaranteed, you’ll most certainly see an uptick in engagement when you begin working with interactive content. Tapping into the Value of Interactive Content Interactive content refers to content that requires the participant’s active engagement. Instead of just reading or watching something, they’re forced to get involved and interact with the content they’re consuming. What’s most exciting …

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Voice search has been a hot topic for a number of years now, and with good reason. Data shows that more searches than ever, around 60% according to Hitwise, are performed on mobile devices. This alone changes the thinking or SEO agencies, but there is more. Voice searches are rising incrementally, and 2018 promises to be an even bigger year than ever in that arena. Think of it this way: Siri is your best friend on an Apple device; it …

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SEO is hard work. Especially when search engine algorithms keep changing. You are probably researching keywords/phrases; you may even be buying Google AdWords or paying for ads; you’re studying your competition that is getting first-page rankings; you think you are creating the right tags. But your page rankings aren’t moving. Without that good ranking, you are losing traffic – not a good thing. Maybe it’s time to take a look at some non-SEO tactics that can improve that traffic and …

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When barriers to entry are eliminated, the competition intensifies. With social media brands, businesses and users interact on a nearly level playing field. Everyone has access to everyone else within the network. This has helped local small and medium-sized businesses punch above their weight for years. Nowadays, however, space is crowded and getting your brand’s voice across to your target audience is as difficult and expensive as ever. Here are seven creative marketing strategies to help your voice dominate the digital …

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In the old days, people looking to purchase real estate would visit their local real estate agency or browse through a real estate catalog that was sent to them in the mail. Now, people go online to search for real estate and find the best deals. If you own a real estate business, then you will never be successful if you are not effectively promoting your business online. However, this doesn’t just mean posting a few classified advertisements on Craigslist …

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Since time immemorial, Traditional Marketing has been the obvious way of selling a product or service. Big organizations have always stuck to the traditional structure and techniques of marketing and have made it to where they stand today. But let’s face the fact: today, even the most stringent of business houses have pages on different social media platforms. Even the biggest names from various sectors readily sell themselves through LinkedIn profiles, Twitter handles and Facebook pages. And you probably know …

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It is evident to any webmaster that running your own website is not just about posting whatever you like whenever you like. It is essential to post regularly so that your audience did not forget that you exist. And it is also naive to expect them to read whatever you will be posting, you should always have their interests in mind. Hence, a content strategy is essential, and it consists of two factors: regularity of posting and the value of …

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