SEO & Marketing

Over the past few years, technology has emerged as a game changer. From blockchain to augmented and virtual reality, and IoT to Chatbots, we have seen adoption at every level from businesses to home use and so on. AI chatbots particularly have changed the way businesses interact with customers. With the popularity and growth of chatbots, the question is whether it is worthy to invest in your digital marketing strategy. Before we look at how digital marketers can benefit from …

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You’re aware of how effective webinars can be at propelling brand awareness, increasing reach, bolstering conversions, and driving sales. You’ve dove headlong into creating the best webinar you can muster, and you’ve spent ample time and effort doing so. Regardless of how much proverbial blood, sweat, and tears you’ve put into your webinar, it only matters if people show up. And while your number of registrants is growing alongside your confidence, it is important to note that only 20 to …

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Mobile technology is changing the digital landscape at a rapid rate. And the rise of mobile marketing is only just beginning to gather momentum. We are on the brink of a mobile revolution and businesses that are engaging with SMS marketing have the opportunity to profit from the explosion. In 2010, spending on mobile advertising was $2.3bn. Last year that figure topped $72.5bn. Furthermore, mobile is forecast to account for 72% of digital ad spending in the US by 2019. …

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Social media marketing strategies are as much important as the business itself. When you have a social page of your business to sell the services you are sure to gain extended benefits. Social media has already proven its capabilities in fetching the business right the doorstep of entrepreneurs. The proven abilities of social media marketing to facilitate the activities helping you reach the marketing goals along with providing you huge exposure comes along. Almost all the companies are taking the …

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Having an appealing and informative website can help your business greatly. When done the right way, a website can be used as a tool to produce quality sales leads. As time goes by, you may start to notice elements about your website that need to be changed. Making a website more interactive for visitors is a fantastic way to keep them interested and engaged. In order to bring your vision of a more interactive website to life, you will need to …

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Are you aware of this thing that your own website can be a way of making the money? If someone also wants to earn some decent amount of money, then blogging is the best option. The first rule is ‘Never Quit’ whatever happens. We said this because most of the bloggers leave their hope on seeing fewer amounts in their account. Firstly, make your mind and decide whether you want to make money or not by keeping your high expectation …

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Most blogs don’t get a lot of traffic. If that’s you I can hear your frustration. It’s annoying when you put in all that effort and people don’t really pay any attention to you. Fortunately, you can change that. There are many proven and tried methods that will boost your traffic significantly and quickly. Most won’t even cost you any money! Sound too good to be true? Read on and I’ll share some of the best tricks with you. Collect …

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Cause marketing or cause-related marketing is the perfect meeting ground for two parties with a need. With all of the clutter of the information age, a business needs to find innovative ways of marketing and branding. Nonprofit organizations are on the constant lookout for new ways to raise funds. Corporate giving to nonprofit groups has had a long and admirable history. Without outright grants, many nonprofit organizations would have to close their doors. The donation may be as simple as …

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Straight to the point, digital marketing trends reshape at light speed. The last 15–20 years have brought so many innovations that it’s not that easy to find a digital specialist who would specify them all. And this is great! Technologies rule the world, which helps us marketers consider new approaches and techniques for business benefits. Numerous research and surveys in the niche allow concentrating on marketing activities that would make the massive commercial impact on business and clients. What we …

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According to a survey conducted by Gartner, 2018 could be the year which may provide an environment for the marketing budgets to go up. The study offered exciting facts that most of the levels of marketing budgets are usually planned out beforehand or a year in advance, and the rates in 2017 declined as compared to 2018. Some marketing experts believe in the fact that the fall is the result of marketing’s incapacity to prove its loyalty and contribution by …

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