SEO & Marketing

Search engines such as Google keep tweaking their search algorithm now and then. For the last two decades, there have been hundreds of major and minor algorithm changes. Some have had remarkable outcomes and impact on different sites. Some changes can result in a dip in your page rank, while others will leave you smiling. Discernment marketers need to be on their toes since search engine updates can show up anytime. Whereas a search engine like Google will effect minor …

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Are you ready to embrace higher traffic generation than before? Want to improve your rankings via incorporating some actionable measures? Then this is exactly where you must be. Given the pace with which SEO algorithms keep updating every moment, most SEO companies have a tough time updating themselves on a continuous basis. But then, the moment your website features or ranks in the first few pages of the result pages in Google, visibility increases by several notches. And certainly, that …

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Hummingbirds are very cool creatures. They flap their wings up to 80 times per second (more during mating season) and are amazingly agile – flying up, down, and sideways with ease. Maybe this is part of the reason that Google’s 2013 algorithm update was named “Hummingbird”. Prior to this update, getting a great SERP was based upon stuffing enough keywords into a piece of content to be indexed and ranked. Google decided to become agiler in its indexing – looking …

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Whenever we launch a mobile application, we remain excited to see the mobile app download rate touching the sky. We wait for the users to reach our app page and hit on the ‘Install’ button like a kid waiting for his turn to have a candy. Isn’t it so? But, have you ever wondered what makes them download your application? How they land on your app when there are 1000s of alternatives available on the app store? How do they …

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Nowadays, nobody can deny that video has already been crowned as the absolute king of content.  What is more, by 2019 video is expected to account for 80% of all global consumer Internet traffic. Social media certainly fuels this exponential growth with an increasing number of views on Facebook, Twitter, Instagram, and YouTube. Your brand can’t miss out on the opportunity to establish a meaningful conversation with your audience, to show your product’s unique features and build up brand awareness. …

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There’s nothing more frustrating than spending time designing a blog, writing content, and publishing, only to review your analytics and notice that the only clicks are from you and your mom. Launching a blog is one thing, but if you want it to be successful, you need people to read it. The Basics of Boosting Blog Traffic and Readership If you’re serious about attracting readers to your blog, you have to understand the basics of how digital marketing works in …

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Social media extend its reach to professional and personal spheres of our lives. The Social media platform statistics roll out now and then across the world to make the brands and businesses comprehend the benefits they can obtain from it. And one of the best platforms to reach a wide audience worldwide is Twitter. Besides being an excellent social networking site to publish news and generate brand awareness, the platform is availing more and more numbers of users every day. …

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Generally speaking, the homepage is seen as the portal through which you attract website traffic and funnel readers through other pages. However, successful companies find that homepages are also good for directly generating leads. Is your homepage optimized in a manner that allows it to produce leads? 5 Ways to Optimize Your Homepage Lead Generation Your homepage should be more than a placeholder or facilitator. In other words, it should do more than just drive visitors to product pages, blog …

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To increase Twitter followers is not merely for popularity on social media. Aside from being an indicator of your influence in your industry, it also means that the audience, potential customers, and leads find your content interesting. Almost half of the online marketers consider Twitter as their primary network to engage with their customers. Thus, to have more Twitter followers is one of the goals you need to have in your marketing plan. Because this social media platform is quick …

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Life with Google is never static. Google keeps the pot boiling and keeps all SEO strategists on our toes. Every now and then, there are new changes in the algorithms that can affect your search rankings. The strategies which worked the previous year may be irrelevant the next. So how do you manage your SEO to deliver the best results? You can start by keeping track of the key SEO metrics. These site performance indicators will tell you what tactics …

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