SEO & Marketing

Google Core Web Vitals.

Understanding Core Web Vitals: A Developer’s Guide to SEO Success

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Today, your website is your digital touchpoint for the world to understand and interact with your business. But the competition to land on the first page of Google’s search results is no walk in the park. You need to follow a long list of rules and practices to start the climb. One of those is the Core Web Vitals of your website. So, if you are struggling to increase your website’s engagement and ranking, you are in the right place. …

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A group of businesspeople sitting around a table looking at performance graphs.

How Optimized Forms Can Drive Your Marketing Funnel?

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Forms play a critical role in the marketing funnel as they help direct engagement with customers and gather valuable data throughout each marketing stage. However, so many businessmen overlook the process of optimizing their forms, which is delaying conversion rates and return on investment (ROI). In this article, we will discuss the impact of well-designed and optimized forms as powerful drivers across the marketing funnel. What is the Marketing Funnel? A marketing funnel visually represents the customer journey from initial …

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A man working on a laptop at a desk.

9 Tips on Writing Website Content to Maximize Its Impact and Engagement

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Content has become an essential part of our daily lives. Every few minutes here and there, we consume content in one way or another. Content becomes even more crucial if you are running a website, be it an online store or a blog. But honestly, writing good website content is challenging. From lacking heading ideas to running short of words — it’s difficult. With all of these problems, the quality of content is difficult to maintain. That’s why I have …

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Two people working on laptops in a cafe.

5 Reasons to Opt for Search Engine Marketing Instead of Social Media Marketing

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Businesses willing to promote their products and services online face the inevitable need to choose the most efficient marketing strategies for their unique needs. As noted in an article by Forbes, they have to take into account elements such as: Depending on these and other characteristics, smaller companies were generally advised to choose social media marketing (SMM) in the past as the most cost-effective tool for reaching their prospective audiences. As opposed to it, traditional search engine marketing (SEM) was …

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A laptop and a smartphone placed on a wooden table showing Facebook app.

How to Use Stock Videos and Photos in Social Media Posts?

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Are you tired of scrolling through your phone’s camera roll, looking for that perfect image to jazz up your social media post, only to come face-to-face with the same old selfies and food snaps? You’re not alone! Let’s admit it – consistently creating fresh and engaging content can be as tricky as teaching a cat to high-five. But what if I told you there’s a treasure trove of eye-catching visuals just waiting to make your posts pop? Picture this: while …

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Two people working on their laptops at a table.

Common SEO Mistakes to Avoid in 2024: Let’s Find Out!

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Hey there, SEO adventurers! Ever felt like you’re spinning your wheels trying to climb the Google ladder, but somehow you keep slipping down? We get it. The search engine optimization (SEO) world is ever-changing and full of pitfalls that can trip up even the savviest digital marketers. Here’s a truth bomb for ya: Tiny missteps in SEO can send your site spiraling from hero to zero in those search rankings faster than you can say “algorithm update”. But fear not …

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A scrabble board with the word cartion spelled out.

Analysis of the Cost and Benefit: Are Closed Captioning Services Worth It?

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In the advanced age, where content utilization knows no bounds, the availability of data could be a vital concern. Closed captioning services have developed as a pivotal instrument. Captions ensure that the content is comprehensive and accessible to a large audience covering general people and people suffering from impairments. Today, we dig into the question of whether closed captioning solutions are worth it or not. We’ll try to have a quick look at the different aspects of these services. Let’s …

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A person holding a cell phone with a google map on it.

How to Leverage Local SEO in Your Digital Marketing Strategy?

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Big names have always eaten away the small businesses by dominating the online world. They are highly unlikely to compete effectively and hence attract more customers. Fortunately, the implementation of local SEO has improved sales and generated more customers for many small businesses. This is achievable because of the availability of local SEO which has made it possible for these types of small-scale businesses to compete favorably with other large-scale businesses dominating in specific regions. An increasing number of people …

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The word email spelled out on a gray surface.

Exploring AI in Email Copywriting (Infographic)

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AI has revolutionized the way we look at content. But when we narrow down to content in emails, we realize that businesses have yet to tap into the advantages of reaching out to their subscribers on a personal level. Now, half of the world’s population uses emails every day, making them a medium to start direct and one-on-one communication. Email content, thus, is of utmost importance. Now, when it comes to email copywriting, AI tools can prove beneficial in many …

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A woman typing on a laptop in front of a window.

14 Tips to Improve Your Business Writing (With Examples)

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Business writing is used by professionals to convey the key pieces of information. Business writing communication helps businesses to make contact with people in a professional as well as effective way. Business writing is a broad term that comprises many kinds; Improving your business writing skills can help you reach and convey any message to professionals, in an efficient and clear way. To help you improve your writing for business we’ve covered 14 powerful tips in the following section of …

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