SEO & Marketing

When we do a quick Google search or scroll through our social media feeds, there’s a high chance that a video will appear. This shows how video content has grown throughout the years. Before, we were used to blog posts with just images and blocks of text. Nowadays, we are surrounded by moving images and an endless stream of videos. Although the first video that circulated on the Internet was in 1993, it was YouTube that made this type of …

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Remember the boy in your class, who always got appreciation from the professor because his assignments used to be “perfect”? Even if you put your heart on the task, it never seemed to get the professor’s attention. Guessing what the professor wanted was perhaps the biggest mystery of that time. Digital marketing is not much different than solving a homework assignment. If you don’t know what your audience wants, there are high chances that your website will fail to grab …

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In today’s tech-savvy world, where everything is getting digitized, the world of marketing has also evolved a lot. With the hype and increasing use of digital marketing strategies among organizations, the craze of traditional marketing has almost come to an end. Now a sound knowledge in digital marketing strategy and a well-honed presence on social media can make a significant difference. Together, they can escalate your brand awareness and provide you more qualified leads. That is the reason why people …

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There are many options for those who want to market their business website online. You will learn some of the most effective ways to get traffic, but here are a few things to keep in mind before you get started. Not all of these methods are appropriate for every company. Some work very well in certain industries and not at all in another niche. Pay Per Click PPC can get traffic as fast as 15 minutes. Sure, you are paying …

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Growth hacking is not just a word but it is creating a buzz in the market in order to grow a business fast. Recall all business strategies and marketing tools to bring an organization on board but let’s embark with basics of growth hacking. What Is Growth Hacking? Growth hacking is a new term in marketing to enhance business fast. In an early stage, it started for small firms who want to grow in a small budget then it extends …

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There was a period of time when writers with SEO knowledge who didn’t care about their readership as much as they cared about making money. They would use Blackhat practices to drive traffic to their website. These practices included stuffing their content with so many keywords that it became almost illegible. Trading backlinks with other content creators, making their content so inundated with links that it became useless to readers. Of course, it didn’t long for search engine creators to …

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If one picture is worth a thousand words, what kind of value could you place on a video? In terms of investment, well-made, relevant video content brings an above-average return. How much are we talking about? According to Wordstream, websites that use video:However, creating and implementing this kind of content requires a proactive mindset because video tends to not shoot itself. The Benefits of Adding Video to Your Content Marketing Strategy You don’t have to be Spielberg to make a great …

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Email marketing is one of the most important modes of marketing your brand. It’s known for its high ROI, and that’s why email marketing still remains popular with marketers. In fact, for every $1 invested in it, you can get up to $32 in return. However, it can take quite some time to master the art of email marketing. Email marketing is similar to other forms of marketing in the sense that you need to set a goal when you’re …

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CRM and marketing automation is the new rage among the marketers, as they scout for new ideas and technologies to increase the leads for their sales team. These technologies have emerged as a perfect combination to sail the marketing campaign in the right direction and generate the best leads. It can also help in reaching the customers at each phase of the marketing funnel. As a marketer, you would be surely having these questions in your mind:You will get all …

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All businesses today need internet exposure to grow, and if your business doesn’t do so, you could end up fighting to survive. One of the simplest ways to gain attention on the internet is by ensuring that your website gets listed in the primary search results. And here comes the important role of SEO in your small business. What is SEO? SEO stands for Search Engine Optimization. Using the free (also called organic, natural, or even editorial) search results on …

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