SEO & Marketing

The use of Big Data is increasingly widespread in companies. The large volume of user data offered by the internet, makes brands have the personalization of messages within their reach and offer the potential customer exactly what they are looking for, at the most appropriate time, throughout their passage through the Marketing Funnel. One of the challenges of Big Data is to understand what is relevant to extract appropriate insights and knowledge, without ‘noise’ or distractions. This understanding and understanding …

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You’ve joined the Shopify Affiliate Program. Or perhaps you’re a website specialist or designer who’s interested in affiliate marketing for winning easy revenue. Notwithstanding, you arrived, you’re presently prepared to begin advancing Shopify and acquiring commissions. You’ve done your exploration and realize your ideas. You’ve composed articles and blog entries previously, so this ought to be a breeze. So, for what reason would you say you are gazing vacantly at a blinking cursor? Try not to freeze! A mental obstacle …

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All of us know that ‘content’ is one of three major pillars of for the ranking considerations at Google but how many of you limit the content to ‘only texts’? Today, we are going to talk about the non-textual types of content and how you can level up your SEO game to improve your ranking. The SEO strategists have been pretty vocal about the methods related to the text-based information over the course of time. But the newbies in the town …

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Fun, knowledge, promotions, work demand – whatever the reason behind your blog creation is, it is useless if no one reads them. For a fruitful blog, you need a loyal audience that regularly reads your blogs and interacts through it. The common annoyance for bloggers is not achieving the expected reader count. It would be nice if there was some spell to attract an audience. But in reality, there is no other spell apart from manual efforts. Generating traffic to …

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Your blog is not just a piece of content but it is the documented form of your hard work and knowledge, and if it doesn’t reach the audience or if no one is reading it or appreciating it, then all your efforts go into vain. Also, mostly blogging is done to generate revenue but without the inflow of traffic, even the objective of monetizing fails to materialize. So, precisely the whole purpose of blogging is to get traffic, that too organic …

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Many small business owners fall into the trap of believing that there is not enough capital in the company to go big on marketing. But, in reality, this is exactly why marketing should be a priority. Any form of marketing should be considered as an investment rather than a cost and the key for small business owners is to work smarter, and not harder. Another temptation for small business owners is to go about their marketing in-house, in order to …

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Do you think that it is hard to promote a small business online? Do you consider it to be a challenge? In some cases, people do not know how to spread the word about their services and products. However, it is possible to work with several tasks at once. Drive engagement and provide people with pleasant user-experience. Boost sales and make your clients happy. All these things are possible if you can come up with creative digital marketing ideas. Digital …

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Email marketing is all about convincing your prospects to purchase from you. You are only given a few seconds for your email campaign to create an ever-lasting impression on your subscribers. But, most of the marketers do not believe in this strategy. They consider it to be dead in this new era of technology. If you are one among them, now is the right time to reconsider your notion. Let me make it clear – Email is here to stay! …

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