SEO & Marketing

It’s often said that too much of a good thing can be bad for you. Unfortunately, this goes for the internet side of things as well. Sometimes, the SEO strategies we adopt result in toxic backlinks. Website owners, who’ve been unable to keep an eye on things, just might learn how the link health can impact their site. But why even take that chance? Essentially, because backlinking is one of the most effective ways to improve your site’s authority. For …

Read more »

We can both agree on this: SEO is a must for webmasters willing to gain more online visibility and attract new visitors and customers to their websites. It’s the #1 instrument for driving traffic, getting higher rankings on SERPs, and achieving higher revenue from online sales. But for SEO to work, we need… that’s right, content. Webmasters, online marketers, and business owners want to know the latest Google trends and optimize their sales content according to the principles of page …

Read more »

SEO or search engine optimization is one of the most important elements in increasing any business’ ROI online. The truth is that search isn’t only a mere Q&A platform nowadays; it already has a significant and crucial impact on your customers’ journey. That’s why all business owners and marketers could benefit from being concerned about it. Several marketing statistics have shown that organic search engine optimization is better than paid search ads, especially since up to 80% of search engine …

Read more »

With the internet becoming more important for businesses every day, business owners are giving serious thoughts to investing in market research. The main reason is gathering valuable data that allows them to improve the process of decision making and set their operations on the right course. The truth is that there’s so much you can learn from customer preferences, online behavior, purchasing habits, concept testing, ad testing, claims testing, exit-intent surveys, and customer satisfaction polls. Your market is constantly changing, …

Read more »

Do you need help with growth hacking your product sales? Are you wondering what the best marketing strategies that will boost your SaaS business growth are? This article will show you the top marketing growth strategies you can start using for your SaaS business growth. To get consumers with a full service or product to switch brands is a challenging undertaking. Why? Because the brands they are already using have a long-standing reputation. So convincing users to adapt your product …

Read more »

The role of marketing automation in the B2B landscape is crucial. It has been seen that automation makes the task easier for marketers; it helps streamline the marketing approach and connect with potential customers on time. Marketing automation helps organizations leverage each marketing approach and bring them closer to success. There are other benefits of marketing automation, which we would be discussing in this blog. As known, marketing automation is the technology that helps organizations rightly promote their services or …

Read more »

What’s the first thing that comes to your mind when you have to do research, find keywords, and spy on your competitors? A keyword research tool, right? The two leading keyword research tools include SEMrush and Ubersuggest. It gets difficult to find and select the best keyword research tool that will make your life easier and offers you tons of features at a reasonable cost. If you aren’t sure what tool to go for, this SEMrush vs Ubersuggest article will …

Read more »

Social media has evolved incredibly and come a long way from where it has started. Now, the platforms have changed, and the way people are using it has also changed. Therefore, the way of measuring social media results should also need to be changed. Isn’t it? If we look at the recent changes in the most popular social media platform, Instagram, they are testing to remove the likes count on the posts. Only the one who posted will come to …

Read more »

The coronavirus – the virus that has caused more economic disruptions than the great depressions, continues to wreak havoc on the global economy. Initially, mandatory social distancing and quarantines completely shuttered down businesses. People were restricted to their homes, terrified of going out they resorted to online buying. Although the world is slowly reopening, it’s far from normal, in Europe, countries are reopening governmental institutes, educational institutes, restaurants, cafes, and public places; however citizens must still follow SOPs, national and …

Read more »