SEO & Marketing

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Progressive Web Apps (PWA) and Search Engine Optimization (SEO)

Progressive Web App (PWA) is an application software delivered through the web. It’s built using standard web technologies such as HTML, CSS, JavaScript, etc. PWAs are commonly used to boost the website’s conversion rate and traffic. From 2021, PWAs are supported (fully or partially) by Google Chrome, Apple Safari, Firefox for Android, and Microsoft Edge. Being a relatively new development, PWA optimization still leads to positive results in the majority of cases and has amazing statistics. PWA Stats constantly reports …

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The 5 Best Programs for Blogging

Did you know around 32-million people in the US are pursuing blogging as a full-time job? Well, don’t let anyone tell you blogging is a dying field! In the present times, blogging is the fastest growing industry. More people are selecting it as a career choice. But why? The reasons are simple; blogging doesn’t require much investment. All you must possess is a laptop/tablet and a stable internet connection. Plus, blogging can help make a decent figure every month. On …

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How to Start a Small Business with PPC Ads?

It is possible for businesses to connect out to new customers by using pay-per-click (PPC) marketing. Many small companies have indeed been disappointed with their early attempts at pay-per-click marketing in spite of the power of this method. This marketing mode may be difficult to implement. Businesses in the primary steps of PPC marketing often underestimate the efforts and work required to lay a solid foundation and also the cost and effort required to remain on top of the competition. …

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7 Steps to Design a Marketing Plan for a Startup

If you’re keen to learn how to create a marketing plan for startups, the first picture is this: You’ve just launched your startup and you’re excited to no end. Your idea sounds cool, and it’s already been validated by outside experts. You might already have a few customers testing and using the product. But now you need to get more customers, in order to sustain, grow and prosper. That brings you to a critical question: how should you go about …

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Social Media Marketing Solutions Driving Towards $41.6B Led by Video

Increasing competition on a global scale continues to erode profit margins and organizations are forever scouting technological solutions to maximize productivity, reduce costs, and maintain an edge over the competition. According to a report from MarketsAndMarkets, social media marketing and management solutions are playing a key role in this, fostering a market size projected to grow to $41.6 billion by 2026. Analyze sales and markets to identify gaps Enterprises now more than ever are striving to integrate demographic, competitive, and business …

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Top Tips to Create a Highly Converting Landing Page

There’s probably no person that hasn’t heard – “You only get one chance to make a first impression.” Your landing page is perhaps the most important part of your website, and therefore your online presence. So, it’s important to make sure each landing page not only looks great but works well. A landing page is all about enticing new customers into your business, whatever it might be. Without an enticing and well-designed landing page, people will simply turn away and …

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Meta Tags Best Practices for SEO

After designing your website, it’s time to start looking at the more technical side of things. In this article, you’ll learn about the different types of SEO meta tags, as well as how to combine everything to boost your SEO rankings. What are meta tags? Why are they important for SEO? Meta tags describe a webpage to Google and your visitors. Without meta tags, Google doesn’t know what your page is about, making it near impossible to rank for your …

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The Usefulness of Content Marketing and Content Strategy

The internet has evolved from a few computers talking to each other, to a planetary ocean of digital information. Navigating this ocean has become an industry that is worth trillions of dollars. Traditional media and advertising are decreasing, while online content is being consumed on a regular basis. So, given the internet and its scope, it is not enough to have a good idea. Good content is useless if it is not seen by anyone. Your efforts must be split …

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How to Avoid the Duplicate Content Issue for Google?

Duplicate content on a page has much in common with a budget overrun. Only in this case, we are talking about the decrease of the “Trust Budget” in the search robot’s site. This issue concerns a lot of site owners, as it can appear even behind their back. Having read something about the duplicate content issue, your site turned into a time bomb. Tick Tock on the clock and Google sanctions are waiting for you. Sad but true, there is …

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Top 10 Best Free Social Media Marketing Tools for Startups

Social marketing tools are what emerging startups need so badly to propagate their business and establish their brand in the consciousness of the people. Social media following, engagement, likes can be earned only if the message is captivating and can generate an instant interest in the minds of social media followers. That’s when new startups can use free social media marketing tools like the ones shown below. These free social media marketing tools do more than just collect info and …

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