SEO & Marketing

Despite the emergence of social media platforms and real-time video and chat solutions, email remains as relevant as ever, especially in the world of marketing. As much as 99% of consumers check their email on a daily basis, and because people use their mobile devices all the time, mobile opens account for 46% of all email opens. Furthermore, email is probably the most effective form of marketing when it comes to ROI. However, reaching your audience and getting them to …

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Let’s settle the debate once and for all – social signals are beneficial. They help you perform better in the SERPs, drive traffic to your website, and attract potential leads. This happens because search engines consider social signals as votes of trust, authority, and reliability. If your social signals are positive, your organic rankings will go up, and vice versa. With that said, you might be wondering what you can do to improve your social signals? To help you out, …

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Content writing is writing for the web for marketing a product or service. It should not only rank in search engines but on the first page of the search page. It should have visibility, be readable, engaging, grammatically correct, and free of plagiarism. SEO tools make the content visible in the search results. These tools help SEO content writers in writing content that is rich in information, precise to the point, and able to deliver the idea to the reader. …

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In the year gone by, 86% of businesses revealed that they use video as a key marketing tool in their business. This revelation suddenly established video content as a powerful marketing tool for businesses of all shapes and sizes. Today, video marketing is being deemed as the marketing of the future, and the trends are rightfully so. The fact didn’t escape the existing as well as up and coming businesses as 92% of marketers revealed that they consider video marketing …

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There are well over three billion active users on social media. Therefore, a digital presence is essential for your brand to attract and retain customers. Your company understands the importance of creating unique and compelling content on social media. But, are there some topics that will get your brand the wrong kind of attention? In this article, we will discuss the importance of social media as a tool to build and maintain your brand image. We’ll also list the 6 …

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Conversational marketing has been the buzz of town lately. But what makes it so unique? Conversational marketing has become one of the latest and most effective digital and content marketing trends. People need something they can relate to, something that connects to them. As a result, more than 71% of the consumers want to communicate with businesses in real-time. Why do you think the store employee with the best conversational skills seems to be the most popular? Even salespeople who …

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Bill Gates once said, “Content is king.” Given the current scenario, it has proven to be true. Today, everything and everyone in the digital ecosystem depend on content in many ways. For example, online buyers use content to grab information about brands, products, and so on. Thus, it helps them make an informed decision. Content could be in the form of text, graphics, or other media. No matter which type of content you promote on your website and social media, …

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