SEO & Marketing

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13 Actionable Instagram Tips That Works Like a Charm

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Instagram is one of the best — if not the best — social media hubs for gaining visibility in the virtual world. However, for new businesses trying to carve a space for themselves on the gram, growing can be a struggle. Organizing a full-on Instagram campaign is not cheap. And even if it were, not everyone knows the way to do it effectively. We know, life’s tough. If you’re struggling to grow your engagements, gain followers, and receive likes on …

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Off-page SEO: The Game Changer for eCommerce Websites

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Today, brands are aware of Search Engine Optimization (SEO). It helps to rank a website higher in the search results, improve brand awareness, increase leads and conversions. SEO has become a necessity for the growth of the online business. However, SEO is not an easy task, it requires specialized expertise, and thus you can hire an SEO virtual assistant to create a perfect SEO strategy for your company. For an online business, traffic is very important. Your sales will grow only if …

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Best Tips to Use Persuasion Techniques in Social Media Marketing

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Digital marketing is not just about SEO techniques, analytics, and advertising. There is more to it. They have to get to the subconscious level of the consumer. Because that’s where the decision to buy happens. This is what is digital marketing strategies should try to tap into – persuasion techniques and how to use them in social media marketing. It is, after all, persuasion that helps consumers tempted to buy a product. Persuasion techniques involve writing persuasive content about the …

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Promotional Email: 5 Best Ways to Sell Anything to Anybody

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Despite the emergence of social media platforms and real-time video and chat solutions, email remains as relevant as ever, especially in the world of marketing. As much as 99% of consumers check their email on a daily basis, and because people use their mobile devices all the time, mobile opens account for 46% of all email opens. Furthermore, email is probably the most effective form of marketing when it comes to ROI. However, reaching your audience and getting them to …

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SEO and Web Design: How to Make Sure They Go Hand in Hand?

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In this digital day and age, your web presence can directly affect your bottom line. Your website not only needs to send the right message, but it also needs to make sure that the message is actually heard. Appeasing the ever-changing Google algorithm has never been easy. If you’ve been trying to overcome it with your best SEO efforts but the results are still lackluster, there may be an element missing: which is the cooperation of your web design. While …

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Social Media Best Practices for Small Businesses in 2022

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Every time a small business thinks about engaging with social media agencies, they step back, thinking about the retainer costs. This is a fact. Wherever you go, or, whoever you approach, everyone says that social media is expensive. Stylized photoshoots, videos, short movies, and attractive graphics have come to dominate the social media landscape. While creating an account on social platforms is free, as is to post, the cost of content creation and agency retainers have skyrocketed. This means that …

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How to Improve Social Signals of Your Website for SEO?

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Let’s settle the debate once and for all – social signals are beneficial. They help you perform better in the SERPs, drive traffic to your website, and attract potential leads. This happens because search engines consider social signals as votes of trust, authority, and reliability. If your social signals are positive, your organic rankings will go up, and vice versa. With that said, you might be wondering what you can do to improve your social signals? To help you out, …

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How to Manage Your Marketing Operations as a Small Business Owner?

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Whether you own a restaurant, a photography studio, or an online fashion store, you are going to need to promote your business to your potential customers. But with tight schedules and logistics, managing marketing on your own can be difficult. That is why most small business owners decide to outsource their marketing operations to an agency. This helps them to focus on what they do best. But what if you don’t quite have the budget or intent to outsource your …

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10 Excellent Content Writing & Analysis Tools for SEO Blog Writers

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Content writing is writing for the web for marketing a product or service. It should not only rank in search engines but on the first page of the search page. It should have visibility, be readable, engaging, grammatically correct, and free of plagiarism. SEO tools make the content visible in the search results. These tools help SEO content writers in writing content that is rich in information, precise to the point, and able to deliver the idea to the reader. …

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Video Marketing in 2022: The Most Exciting Video Marketing Trends to Look Out For

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In the year gone by, 86% of businesses revealed that they use video as a key marketing tool in their business. This revelation suddenly established video content as a powerful marketing tool for businesses of all shapes and sizes. Today, video marketing is being deemed as the marketing of the future, and the trends are rightfully so. The fact didn’t escape the existing as well as up and coming businesses as 92% of marketers revealed that they consider video marketing …

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