SEO & Marketing

The explosion of transactions on social media has created a bustling digital economy, especially since several consumers now do most of their shopping online. This has somehow intensified competition among businesses. With the rising importance of social media in marketing and sales, numerous companies from various sectors and industries are now forced to promote their products to a wider customer base. And perhaps, many have turned to market strategies involving social media ads. If your lending company, for instance, has …

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Whether you are exploring ways to boost an existing business or start a new one, an effective marketing strategy is critical to the growth of your brand and more sales. Your marketing plan enables you to develop strategies to increase your company’s revenue and gain insights into your customers and an effective way to engage with them. Read on for 11 marketing strategies you should implement in 2022 to achieve your bottom line. 1. Influencer marketing If you want to …

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SEO managers have the difficult task to present a Search Engine Optimization report to their respective bosses after the agreed time frame. The submission of this report is not easy since it is time-consuming to come up with reliable information that can be used in the decision-making process. Data visualization plays a significant role in the presentation of the SEO report to ensure that every word in the report counts and impacts the whole thing. The introduction of visualization in …

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Blogging plays a pivotal role in the success of your business. Not only can a successful blog improve your online visibility and strengthen your reputation, but it can also help build credibility and boost customer loyalty. It also helps attract more visitors to your site, generate leads, and convert new customers. However, many business blogs fail due to low reader interaction, often caused by poor quality content, inconsistency in publishing, and lack of proper distribution and promotion. If you’re looking …

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Gone are the days when simple and generic call-to-action triggers like ‘Learn More,’ ‘Buy Now,’ and ‘Sign Up’ worked. The target market is more knowledgeable than ever before, so you’ll need to be creative to increase your conversions. Call to action triggers are different depending on the industry and the target audience. You need to offer value for some, and for others, urgency is paramount. Despite the difference in industry and target audience, below are some tips to help you …

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These days when video marketing is beginning to have a profound effect on businesses, Instagram Stories have come as a godsend. Start-ups and big businesses houses, all have jumped into the bandwagon that is created by Instagram Stories. It can showcase just about anything that the business and social media marketing teams want to show their customers. It can be about the journey of the company, the birth of a product, a live event, an announcement, or a poll, the …

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Digital marketing is not just about SEO techniques, analytics, and advertising. There is more to it. They have to get to the subconscious level of the consumer. Because that’s where the decision to buy happens. This is what is digital marketing strategies should try to tap into – persuasion techniques and how to use them in social media marketing. It is, after all, persuasion that helps consumers tempted to buy a product. Persuasion techniques involve writing persuasive content about the …

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