SEO & Marketing

Developing a great-looking website is essential to creating a great first impression on potential customers. But before you can set the right tone with your audience, you first need to know how to get them to your digital doorstep. Unfortunately, web traffic isn’t always easy to come by. There is no end to the lineup of other businesses competing for the attention of internet users – many of whom have significant marketing resources at their disposal. However, there are both …

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Migrating your website can be risky when changing your design, domain name, or switching platforms. However, it can also make or break your company’s SEO. The process involves transferring content and ensuring your search engine rankings stay the same or improve. You have two options: you can do it yourself or hire a specialist offering migration services. Understanding the process is essential in both options to ensure a smooth migration. In this article, you’ll find a website migration guide and …

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Finding the right keywords for your website matters more than you might think. Keywords help search engines like Google understand what your site is about. They match your site with what people are looking for online. This can lead to more visitors who want exactly what you offer. Our article will guide you through choosing the best keywords and using them wisely on your site. Get ready to boost your traffic! Key Takeaways Using the right keywords helps people find …

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Is LSI, latent semantic indexing keywords a ranking factor? Can sprinkling LSI keywords help with on-page SEO? “Um… First of all, we have no concept of LSI keywords. So that’s something you can completely ignore. I think it’s interesting to look at LSI when you’re thinking about understanding information retrieval as a theoretical or computer science topic. But as an SEO you probably don’t need to worry about that.” John Mueller from Google Understanding LSI Keywords LSI keywords are terms …

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Are your website pages vying for attention in search engine results? This situation, termed ‘keyword cannibalization‘, happens when multiple pages on your site attempt to rank for identical keywords. This predicament could interfere with your site’s capacity to attract a greater number of visitors. An important detail regarding keyword cannibalization is that it not just diminishes your rankings but also disperses your click-through rates, complicating the ability of any single page to be noticeable. This article will introduce ways of …

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