SEO & Marketing

Megaphone projecting colorful icons like hearts, speech bubbles, and more, representing communication and social media concepts.

A Guide to Choosing Virtual Cards for Microsoft Ads: Which Services Work Best?

Microsoft Ads transactions are most often declined due to payment issues. They are mainly caused by using wrong or unsupported payment cards, and sometimes because of exceeding spending limits. In this article, we will explore how to avoid high-risk payments by using special virtual cards for Microsoft Ads. Of course, we will figure out how to choose the best virtual cards for advertising payments. Additionally, we will take a closer look at the top five financial services – PSTNET, Spendge, …

Read »

3D icons of Facebook, TikTok, Twitter, YouTube, Instagram, and LinkedIn on a blue background.

Social Media Contests and Giveaways: Boosting Engagement and Reach

The emphasis on social media contest marketing and giveaways has increased, directly translating to increased interaction and reach for businesses. These tasks can quickly go viral and build a fanbase while raising brand awareness. But how does a marketing company come up with a competition that attracts the audience’s eyes? Are there better approaches to making the contest successful? In this article, we will discuss the do’s and don’ts of making social media contests and giveaways successful. Why Do Social …

Read »

An envelope icon with a plus symbol in the bottom right corner on a blue to green gradient background.

9 Solutions to Reduce Email Unsubscribe Rate

Marketers choose email marketing as their best digital marketing strategy to reach their targeted audience in an effective manner. They build various new strategies and techniques to achieve their goals and targets in digital marketing. Even if everything was planned correctly and the team was working efficiently, still people might unsubscribe. Do you know why? If your answer is “Who knows”, then you are not alone. For various reasons, people unsubscribe from your email list. As a marketer, you need …

Read »

Green background with text: The Ultimate 12-Step Guide: Building a SaaS SEO Strategy from Scratch. Megaphone graphic in the corner.

The Ultimate 12-Step Guide to Building a SaaS SEO Strategy from Scratch

The real SEO magic in today’s fast-paced SaaS market is not about keyword spamming. It’s about knowing your users, creating a compelling brand story that connects with them, and being the thought leader in your niche. What if you didn’t just rank higher on search engines but also became the go-to resource for your audience? In this guide, we will walk you through a 12-step framework to build your very first SaaS SEO strategy from scratch. This is to boost …

Read »

Blue 3D icon of a white envelope on a blue background, symbolizing email or messaging.

How to Increase Email Deliverability in 2025?

Did you know how email marketers struggle so much in their work field? Email marketers go through a lot, especially in email deliverability! In simple words, they seem anxious about whether their emails are delivered to the primary inbox of the recipient or not. After all, what’s the point of email marketing if the sent emails reside in the junk or spam boxes of the recipient? But, is there something that can be done to undo the failures of email …

Read »

Hand holding a sticker that reads, I got my COVID-19 vaccine StopCOVID with a heart design and matrix logo.

The Ultimate Guide to Custom Sticker Marketing for Small Businesses

Are you struggling to make your small business stand out? Many entrepreneurs face the challenge of increasing brand awareness and customer engagement in a crowded market. It’s tough, but there’s an effective tool that might just be what you need: custom stickers. I know how hard it can be – I’ve been there too. Research shows that stickers are not only affordable but also create lasting impressions with their appealing designs and placements. This guide explores how custom sticker marketing …

Read »

A group of six people at a table with laptops, discussing documents.

6 New Year Strategies to Build Optimized Sales Pipeline

Phew, what a year 2024 was! We’ve seen it all: groundbreaking technologies, innovative B2B strategies, complex challenges, and above all, game-changing solutions that even surprised seasoned marketers and sales experts. So, would 2025 be the same? The exciting news is the industry will enter a new era! We’d see interactions between buyers and sellers (80%) online. Marketers and sales teams would implement new tactics, integrate cutting-edge technologies, and change the entire approach to closing a deal! In a few cases, …

Read »

Wooden Scrabble tiles spell "SEO" on a wooden surface.

The 2025 Secret Sauce Behind SEO Success

Are you struggling to keep up with SEO trends? It’s tough when things change so fast. But don’t worry, I’ve been there too. In 2025, search engine optimization requires both new technology and a profound understanding of users. AI plays a significant role by determining user preferences and aiding in content improvement. SEO is constantly changing, and businesses need to adapt quickly to stay competitive. By 2025, success in SEO will hinge on using new technologies, understanding changes in user …

Read »

A person holding a smartphone displaying a Google Maps search with a blue location pin icon.

SEO Strategies for Enterprises in a Post-Google Updates World

With search engine optimization being so fundamental to successful digital marketing, SEO strategies have always been something that enterprises have had to prioritize. Many invest heavily to be able to grow their visibility online and then maintain it. When big updates come along and change the playing field dynamically SEO professionals have to adapt. Google’s search algorithms have always kept SEO professionals on their toes and each update presents opportunities and challenges requiring them to stay informed and respond. Let’s …

Read »

Two people are working at a desk with a laptop. One is typing, and the other is pointing at a paper with graphic designs.

The Role of Web Design in Digital Marketing Success

Your website is often the first point of contact that your potential customers have with your company, service, or brand. That’s why it’s important to invest your best efforts into designing your website. It’s a tool that helps you effectively communicate with your audience, and understand their preferences. Your website design greatly impacts how you market your brand. So, while building your website make sure you are using layout, graphics, and content as per your SEO strategies. In this blog …

Read »