SEO & Marketing

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SEO Strategies for Enterprises in a Post-Google Updates World

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With search engine optimization being so fundamental to successful digital marketing, SEO strategies have always been something that enterprises have had to prioritize. Many invest heavily to be able to grow their visibility online and then maintain it. When big updates come along and change the playing field dynamically SEO professionals have to adapt. Google’s search algorithms have always kept SEO professionals on their toes and each update presents opportunities and challenges requiring them to stay informed and respond. Let’s …

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The Role of Web Design in Digital Marketing Success

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Your website is often the first point of contact that your potential customers have with your company, service, or brand. That’s why it’s important to invest your best efforts into designing your website. It’s a tool that helps you effectively communicate with your audience, and understand their preferences. Your website design greatly impacts how you market your brand. So, while building your website make sure you are using layout, graphics, and content as per your SEO strategies. In this blog …

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A Google Update Killed Me! How Can I Make a Comeback?

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Imagine this: one day, you’re celebrating your website’s success. The next day, it’s like a ghost town. Your traffic has vanished into thin air! That’s exactly what happened to many webmasters after the March 2024 Google update. Suddenly, their bustling website or blogs were as quiet as a deserted island. This disaster strikes when Google decides to shake things up with an algorithm update. But here’s the good news – making a comeback is possible if you know how. This …

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Paid vs Organic: How to Use Different Marketing Approaches to Increase Your Website Traffic

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Developing a great-looking website is essential to creating a great first impression on potential customers. But before you can set the right tone with your audience, you first need to know how to get them to your digital doorstep. Unfortunately, web traffic isn’t always easy to come by. There is no end to the lineup of other businesses competing for the attention of internet users – many of whom have significant marketing resources at their disposal. However, there are both …

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How to Protect Your SEO During a Website Migration?

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Migrating your website can be risky when changing your design, domain name, or switching platforms. However, it can also make or break your company’s SEO. The process involves transferring content and ensuring your search engine rankings stay the same or improve. You have two options: you can do it yourself or hire a specialist offering migration services. Understanding the process is essential in both options to ensure a smooth migration. In this article, you’ll find a website migration guide and …

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Wooden Scrabble tiles spell "KEYWORDS" on a scattered background of blank tiles against a yellow surface.

The Smart Ways to Find and Use the Right Keywords on Your Website

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Finding the right keywords for your website matters more than you might think. Keywords help search engines like Google understand what your site is about. They match your site with what people are looking for online. This can lead to more visitors who want exactly what you offer. Our article will guide you through choosing the best keywords and using them wisely on your site. Get ready to boost your traffic! Key Takeaways Using the right keywords helps people find …

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How to Effectively Use LSI Keywords for Better On-page SEO?

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Is LSI, latent semantic indexing keywords a ranking factor? Can sprinkling LSI keywords help with on-page SEO? “Um… First of all, we have no concept of LSI keywords. So that’s something you can completely ignore. I think it’s interesting to look at LSI when you’re thinking about understanding information retrieval as a theoretical or computer science topic. But as an SEO you probably don’t need to worry about that.” John Mueller from Google Understanding LSI Keywords LSI keywords are terms …

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14 Best eCommerce Marketing Strategies to Grow Your Brand

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In the eCommerce business, a realm of continuous movement and stiff competition, you must learn how to differentiate your brand. With thousands of online retailers in a fierce battle for customer attention, effective eCommerce marketing strategies will help a brand raise its status and visibility. Knowledge regarding how to take advantage of freshly emerged social media trends, engage and enlighten customers with interesting content, and optimize a website for seamless user experiences is important. Here are tips to grow your …

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What is Keyword Cannibalization and How to Avoid It?

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Are your website pages vying for attention in search engine results? This situation, termed ‘keyword cannibalization‘, happens when multiple pages on your site attempt to rank for identical keywords. This predicament could interfere with your site’s capacity to attract a greater number of visitors. An important detail regarding keyword cannibalization is that it not just diminishes your rankings but also disperses your click-through rates, complicating the ability of any single page to be noticeable. This article will introduce ways of …

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A computer monitor displays "Digital Marketing" with related icons, against a brick wall background. A desk with sticky notes labeled "Plan" and "Password" is in the foreground.

Digital Marketing: A Comprehensive Guide to Conquer Online Space

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Many businesses struggle with traditional marketing practices. Conventional marketing strategies and campaigns lead to some extent of failure when brands don’t invest sufficient budget in their campaigns. Not every business can manage to invest high bucks in their marketing campaigns, and that’s where digital marketing completely dominates traditional marketing measures. Digital marketing has enabled businesses to target a global audience by ensuring their international customers see and acknowledge their content and brand. With this, brands can get more in return …

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