Unlocking the Power of Digital Marketing in Healthcare Business Growth
Over the last decade, the healthcare industry has been experiencing a paradigm shift. The days of one-provider-fits-all are slowly ending and are gradually being replaced by a consumer-driven industry. True enough, patients are increasingly becoming aware of their roles as healthcare consumers and are more empowered to participate in health-related decisions. The post-pandemic era has accelerated this “completion” of healthcare. Thanks to various digital solutions, patients are now more informed and can access a wealth of information at their fingertips. …