Miscellaneous

For assured success in the current digital market, brands have to be authentic in their online marketing. This is especially so because people want authenticity in branding, particularly due to the prominence of advertising online. For brands, digital marketing is no longer only about getting seen by the market. But it is about ensuring that the message you put across is identifiable, relatable, reliable and verifiable. Basis of authentic branding As mentioned, authentic branding is not just rooted in growing …

Read »

Are you looking for a career in an exciting new industry that’s set to become the lucrative job market of the future? The eSports industry is growing at an exponential rate to present opportunities for candidates from all fields. The industry is built around video gaming that is played online competitively, with these games streamed online to thousands of viewers across the globe. This industry not only offers exposure to the latest technologies worldwide but presents new possibilities for remote …

Read »

Communication – it’s one of the driving factors behind the success of any business. And despite the rise of mobile phones, social media, and email messaging, a good phone system is still relevant. Now, phone lines have their share of doubters and naysayers, but they forget one crucial point – technology is constantly evolving. New phone systems like VoIP (Voice over Internet Protocol) have lots of new features like voicemail, call management, call conferencing, and email to promote business growth. …

Read »

Tom Hulme, the formerly design director at IDEO, during his speech at TED on “What Walkways Teach Us About Design”, stated that it is possible to evaluate the design decision only after seeing its use in real life. In this sense, the main focus should be on the empathy to users and not the beauty of the idea. Any theoretical decision could look folded on the paper, but in order to understand what users really want, it is better to …

Read »

Global investment in FinTech has skyrocketed to $13.8 billion in 2016. About $4.5 billion comes from the Asia-Pacific regions. It comes from about 140 deals with high-end finance service companies. It is quite staggering. This sudden explosion in the banking technology market is raising some security concerns among the enterprises and the clients. What happened at JP Morgan? A recent history of a cyber-attack on JP Morgan compromised personal and sensitive data of more than 83 million customers. This attack …

Read »

Everyone knows that importance of networking in business. It is what builds most of the important contacts and business. But if you are socially awkward or just hate small talk and networking in general, here are a few tips to help you get through the ordeal. 1) Be Persistently Punctual: Being the guy who’s late to the conversation already puts you in an awkward position which is not desirable, especially when you are dreading all the networking in the first …

Read »

We have a new similar article published with fresh information. You may check it here. Every business, regardless of size and industry, needs proper methods in place to keep the business organized. After all, the organization is necessary to be able to run the business effectively and turn a profit. This is where Enterprise Resource Planning (ERP, wiki) software comes into play. ERP software is designed to manage various aspects of your business, from inventory management and optimization to production …

Read »