eCommerce

Today, good marketing is all about personalization. By lending a sense of individuality to what was once mass marketing, companies using customization and design tools can cater to customers who want to feel seen and heard by the brands they frequent. Because of this, online design tools are quickly becoming the go-to for brands who want to promote brand recall and increase customer loyalty. What are Online Design Tools? Online design tools vary in function and form. Some online design tools …

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This is an era of online shopping. With new mechanisms and technology, physical shopping is getting replaced by online shopping at a rapid rate. The fact that online shopping allows the customers to get access to different products from the comfort of their homes has made this concept so popular. Besides, with timely delivery and attractive discounts, online shopping has become the need of the hour. And as a result, the idea of eCommerce has come a long way in …

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Online shopping is replacing physical shopping at an accelerated rate. It is a darling of the younger generation with 67% of American online shoppers being in the 20 -30 years age bracket.  An online store ought to embrace innovation and come up with new strategies of doing business. If you have an online store and are wondering what to do to be competitive in the year 2017, then relax. We share with you ten ways in which you can accelerate …

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Back in the late 1990s, nobody would have guessed that someday we’d all be using a smartphone to shop online. Nor would they have imagined that stores like Amazon – which began out of a garage as a modest online book reseller – would evolve into the juggernaut that it is today, a company that’s now worth more than Walmart. Indeed, eCommerce’s evolution has changed everything about retail. While studies show that eCommerce only accounts for about 10% of all …

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Running an eCommerce store is challenging! Technology trends and indicators like the type of devices used to shop, the preferred mode of payment, customer service, etc. evolve every quarter. Entrepreneurs need to be proactive in adopting and implementing industry best practices that deliver value to customers. Pedro Pandolpho, owner of online health food business Pronto Light shares that, when they started their online store eight years ago, their first website had drag and drop feature that enabled users to pick …

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Comparison shopping is huge. It’s always been popular, but the ease of navigating the internet has made it more effortless than ever. In fact, you’ve probably comparison shopped for something within the last week. But from a sales and marketing perspective, how can businesses get better at winning over comparison shoppers directly from their websites? Five Ways to Influence Comparison Shoppers Comparison shoppers are notoriously hard to convert. Not only are they super price sensitive, but they also exhibit minimal …

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The introduction of multipurpose themes made a real revolution in the template market. In no time they reached incredible popularity and continued holding leading position. And this is hardly surprising. They are easy, intuitive and extremely flexible. You buy it once, and you can rebuild it up to your own needs and tastes. TemplateMonster continues its successful line of multipurpose templates. Lately, WordPress, Joomla, HTML5 multipurpose themes have seen the world. Now it is time for eCommerce projects. Meet StoreFlex …

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On the recent Black Friday, another nail in the brick-and-mortar shopping coffin was hammered in. Statistics show 17.7% increase in online sales compared to 2015, and a decrease in foot traffic from 101 million to 99.1 million, we can expect to see this trend continues in upcoming years. What do brick-and-mortar retailers supposed to do with the above stats is a topic to a different post, but one this is abundantly clear – online retailers need to up their game …

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