eCommerce

Most of the big companies in the market are successful in making best e-commerce store in the world. But they failed to make successful business because they didn’t study customer behavior. There are lots of factors that influence the consumer behavior of online shop and you have to do enough research before launching your products for online sale. Here are some of the key factors that can impact on the consumer behavior of your e-commerce shop: 1) Website design: Most …

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No matter how interesting your site is, how much traffic you get, or what your possibilities for growth are, your online success is still dependent on one critical variable: your conversion rate. Your conversion rate is your ability to secure “conversions,” which could refer to anything from product purchases to filling out a lead generation form to even watching a meaningful video. The sticking point is that a conversion is some measurable action that makes a user more valuable to …

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If someone told you that liquids and gases are not the only shapeshifters in this world, you probably will not believe it. But tell you what; eCommerce is the new shapeshifter in the world. It constantly changes its trends. You might ask why? Well, the whole business world is constantly evolving and eCommerce a kind of business does evolve too. If it maintains stability you should probably know that it is not going well or soon it will dwindle down. …

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No matter what industry or field you’re in, understanding your customers is crucial to success. If you want to sell more of your product or service, you have to know what drives customers’ purchasing decisions. This is where buyer personas come in. According to HubSpot, personas can make websites 2-5 times more effective—yet, there are still many companies who are not using personas in their marketing and sales processes. If you’re unfamiliar with buyer personas, now is the time to learn. …

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As more customers turn to the internet for purchasing, the consumer market is fast evolving to eCommerce solutions. More businesses are expanding online; products and services now available via the click of a button or the swipe of a finger. Studies have even shown that online customers are more loyal than those who shop in-store. For business planning to enter the eCommerce space, the process can be a bit overwhelming. While selling online provides countless opportunities for brands and retailers, …

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Storytelling is a treasured art. It goes back centuries as an ancient form of communication. It will always serve to entertain, inform, and educate mass audiences. Doesn’t it follow that this form of communication—written or verbal—should be used for promoting your products, services, and brand? If you want to be a highly successful business, using storytelling in your content is the key to success. The beautify of using storytelling marketing is that it’s so simple. Glenn Conradt, vice president of …

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So, you have an eCommerce website, and obviously, your main aim is to dial up your sales and get traction on each and every product page of yours. But is that really happening? Guess not. Because what is really happening is that when a visitor visits your site, he or she wanders around a lot on different pages, without generally making up his mind for his for final purchase of the product. Are we right? Well, this is because you …

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No doubt, any online store aims to thrive in a highly competitive business environment. As a rule, the aims of a website are not restricted to engaging visitors and ensuring their retention. The most important thing is to convert your visitors to buyers. And such directing them to action can and should be done through very subtle things like color output and typography at your site. In other words, don’t underestimate colors when it comes to eCommerce. No doubt, a …

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