Business

A machine is working on a conveyor belt in a factory.

IoT in Industrial Automation: Benefits, Challenges and Use Cases

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The integration of IoT in industrial automation is leading to revolutionary changes in the traditional models of the functioning of industrial enterprises. IoT offers intelligent and very productive solutions for the optimization of production processes, product quality improvement, and cost reduction. This article discusses the application of IoT in industrial automation, its use cases, and its advantages. What is Industrial Automation? Industrial automation can be defined as the use of control systems to automatically manage processes and equipment across a …

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A group of businesspeople sitting around a table looking at performance graphs.

How Optimized Forms Can Drive Your Marketing Funnel?

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Forms play a critical role in the marketing funnel as they help direct engagement with customers and gather valuable data throughout each marketing stage. However, so many businessmen overlook the process of optimizing their forms, which is delaying conversion rates and return on investment (ROI). In this article, we will discuss the impact of well-designed and optimized forms as powerful drivers across the marketing funnel. What is the Marketing Funnel? A marketing funnel visually represents the customer journey from initial …

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How to Use Stock Videos and Photos in Social Media Posts?

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Are you tired of scrolling through your phone’s camera roll, looking for that perfect image to jazz up your social media post, only to come face-to-face with the same old selfies and food snaps? You’re not alone! Let’s admit it – consistently creating fresh and engaging content can be as tricky as teaching a cat to high-five. But what if I told you there’s a treasure trove of eye-catching visuals just waiting to make your posts pop? Picture this: while …

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Insider’s Guide to Nonpublic Company PPC Audits

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Auditing in the business world is essential for financial transparency and integrity. Therefore, for certain private (nonpublic) companies, auditing can take a lot of work. But do not worry; an insider’s guide is here to help private organizations like yours understand the auditing system. What is a PPC Audit? PPC audits could be termed an SOP to analyze your advertising strategy with the effect, expenditure, profit, ad groups, and individual ads. Make sure you regularly audit your PPC accounts to …

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A woman sitting at a desk with her head resting on her laptop.

4 Best Practices to Prevent Employee Time Theft

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Time theft cuts across more than just physical misapplication as it remains a silent participant in the incompetence of workplaces. Time theft involves a situation in which employees are not working and getting paid ultimately pretending that they are doing their job. It is a quiet killer to identify. Employees can divert from their work duties or even clock hours they have not covered resulting in wasted resources, and thus reduced production. It can be difficult to detect and tackle …

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Analysis of the Cost and Benefit: Are Closed Captioning Services Worth It?

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In the advanced age, where content utilization knows no bounds, the availability of data could be a vital concern. Closed captioning services have developed as a pivotal instrument. Captions ensure that the content is comprehensive and accessible to a large audience covering general people and people suffering from impairments. Today, we dig into the question of whether closed captioning solutions are worth it or not. We’ll try to have a quick look at the different aspects of these services. Let’s …

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Connecting the Dots: What are the Best Ways to Nurture a Positive Workplace Culture?

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Regardless of the nature of work in which we may be engaged, there is one thing that remains evident – a positive workplace culture forms the most productive and healthy working environment. Put simply, virtually all people in this world have been side-tracked or bullied to certain extents which essentially drove us empirically towards locating a different employer that encourages such a commendable culture. What is fascinating here – as a rule we mostly have to work on it ourselves …

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How to Leverage Local SEO in Your Digital Marketing Strategy?

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Big names have always eaten away the small businesses by dominating the online world. They are highly unlikely to compete effectively and hence attract more customers. Fortunately, the implementation of local SEO has improved sales and generated more customers for many small businesses. This is achievable because of the availability of local SEO which has made it possible for these types of small-scale businesses to compete favorably with other large-scale businesses dominating in specific regions. An increasing number of people …

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Two woman at a hair salon with a tablet in hand interacting with each other.

Elevating Customer Interaction: Strategies for Enhanced Engagement

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Gray just got a cookie from his favorite store and as he paid at the counter, he noticed that the packaging had changed, and he wasn’t sure it was the same old one. Who would he talk to? The counter was buzzing with people paying and receiving their goods, there was no staff to ask or speak to about his concerns. He walked out shrugging. He probably would never return. A lot of times, customers leave your brand without having …

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The word email spelled out on a gray surface.

Exploring AI in Email Copywriting (Infographic)

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AI has revolutionized the way we look at content. But when we narrow down to content in emails, we realize that businesses have yet to tap into the advantages of reaching out to their subscribers on a personal level. Now, half of the world’s population uses emails every day, making them a medium to start direct and one-on-one communication. Email content, thus, is of utmost importance. Now, when it comes to email copywriting, AI tools can prove beneficial in many …

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