Business

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A Comprehensive Guide to Identifying Customer Needs

Customers are the lifeblood of a business. Keeping them happy and satisfied is the number one business priority. While business tactics keep evolving with time, customer experience consistently serves as the pillar of strong businesses. Think of the world’s most successful brands and you’ll notice a common thread: They know the pulse of their customer, meet their needs, and earn their loyalty in return. In short, identifying customer needs and aligning your business approach to them is the secret to …

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Successful Tricks to Perfect Your Virtual Conference Presentation

Virtual conferences are a fantastic way to connect with peers, colleagues, and clients from around the world. And even though most virtual conference takes place over video conferencing systems like Google Hangouts or Zoom, they’re still just as important as any other type of presentation. After all, you want to make sure that your audience is engaged and entertained (and judging by the number of people who attend virtual conferences), it’s clear that these events can be effective at facilitating …

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12 Tips for Creating a Corporate Video that Amazes Customers

Videos are quickly becoming the most used medium to attract customers. This popularity has given rise to varying types of videos —explainers, testimonials, infographics, and many more. Out of all these, one video type has recently become more popular. This video type is — corporate videos. Typically, animated corporate videos were used for onboarding and explaining a brand’s values to employees and partners. But recently, brands have started using corporate videos to create brand awareness and engage customers. This blog …

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5 Business Leadership Styles Best for Your Business – Which One is Practiced in Your Firm?

It is safe to conclude that without competent leadership, a business cannot realize its full potential. Leaders are in charge of ensuring the efficient and effective operation of every part of the company. They have to define goals and objectives, motivate staff, reach choices, and get through difficult situations. In essence, the foundation of any flourishing company is its leaders. Businesses can use a variety of different leadership philosophies. Which one is best for your business will depend on a …

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The New Era of Hiring Remote Engineers

The work-from-home culture has been in the IT industry for a long-long time, but after COVID-19, remote work has become the new normal for many sectors. Stack Overflow’s latest developer edition consolidated the data from 70,000+ developers worldwide. The study shows that only 14.58% of software developers work in offices (on-site), and the rest are either fully remote or choose to work in a hybrid model. This clearly illustrates the future shift in developers’ working culture. Many organizations have adopted …

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4 Software Solutions to Manage Your Customer’s NPS

In today’s business world, the customer’s experience is more important than ever before. To ensure that your customers are happy and satisfied, you need to be proactive in managing the Net Promoter Score (NPS) – a metric that measures customer satisfaction and loyalty. NPS is calculated by asking customers: How likely is it that you would recommend our company, product, or service to a friend or colleague? The survey respondents have to choose an answer from 0 to 10. This …

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How Amazon Prep Services Can Streamline Your Business?

There are many duties that an Amazon entrepreneur must perform to successfully run their eStore. One of those is getting their products ready to be stored and shipped. While this may seem a simple task, it comes with its share of challenges that, if not overcome, will lead to the loss of customer satisfaction and brand reputation. If you want the customer to have a fulfilling shopping experience, then you should prep your products according to some specifications. Using Amazon …

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Can Amazon PPC Boost Sales? Let’s Find Out!

Amazon has over 12 million product listings (and counting). The competition is a threat to new and old sellers alike. Fortunately, sellers can use advertising to promote their goods and boost sales through Amazon PPC. A decent Amazon Pay-per-Click advertising strategy can raise brand recognition, improve product visibility, increase SERP, and contribute to sales. However, there is definitely a learning curve involved. PPC strategies are often a mixture of trial-and-error techniques. Plus, there are a lot of technicalities you have …

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4 Ways Document Automation Can Boost Your Business

Handling documents to develop ML automation processes is a complex task. It’s not as simple as clicking a few buttons on your computer! It consists of numerous tasks, each involving several steps that often take manual labor. That applies to all kinds of documents, including order forms, sales proposals, memos, and contracts. Let’s understand what document automation entails. What is document automation? Document automation is the application of workflows and systems to streamline document-related tasks. These tasks may include generating, …

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How Your Business Can Thrive by Using These 9 Product Launch Strategies?

Developing a new product is no mean feat. It takes time, effort, money, and a lot of perseverance. However, after all this hard work, many businesses relegate their product launch to the eleventh hour. Unfortunately, treating your product launch as an afterthought gives your product little chance of success. All the hard work you have put into developing your product will count for nothing. It is therefore imperative that you develop a product launch strategy that will give your product …

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