Business

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How to Choose the Right Accounting Software for SMBs?

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Gone are the days when accounting and financial tasks were limited to paper-based general ledger entries. Every accounting professional and business owner these days is focusing on getting more clients, expanding their business, reducing menial data entry tasks, reducing errors, and gaining deeper insights into their data. The best way to do all this in the digital age is by using accounting software. An accounting software solution helps increase the business efficiency and productivity of your team by generating sales forecasts …

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How More Companies are Venturing in Digital Transformation in the Wake of the Health Crisis?

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The current coronavirus pandemic has definitely reshaped how society conducts business. Every industry, from retail to the education sector, now sees the importance of digital platforms in reaching their target audience. As a business owner, it’s now become necessary for you to meet consumers online. This is particularly true in today’s health crisis. Because people are encouraged to stay indoors to limit the movement of the virus. You have to accelerate the digital transformation of your business. To give you …

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6 Common Myths About Starting A Shopify eCommerce Store

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We live in an era of digitalization and people have slowly got used to technology so much. People are enjoying the digital era to the fullest. Let me tell you that during the digital era, one of the businesses that has boomed so much is E-commerce. Yes, you heard that right! In this digital era, people are no more thrilled by the idea of retail shopping. Why waste your time roaming outside, when you can shop sitting at home in …

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Top 7 Attributes to Keep in Mind while Planning and Analyzing the Brand Building Strategy

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Brand building means creating awareness and development of the business. Brand building doesn’t mean for the awareness or communication with the consumers instead it also terms for identity and worth of the company. Collaboration and associate platforms have provided opportunities for businesses to build brand awareness. If you are introducing a new business, you should know that it requires time and resources. However, you will know more about brand building and its strategies in this article. What is brand building? …

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7 Reasons to Why Do You Really Need A Website for Small Business

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Are you that business owner who is doubting about having a website for a business with thoughts like — “I have enough customers”, “I am satisfied with my local & offline presence”, “Why to pay…when I can get the website for free”. Long story short, yes you do need a website no matter what size, intensity, or product/service-based business you own. You do need a website, but a really good one! With professional design & UX, rich attributes that could …

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Lead Generation for Small Business Owners During Coronavirus Outbreak

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As of now, significant changes are occurring in the world, one of which is the Coronavirus pandemic. It’s no secret that it will leave some long-term impacts on the global economy and businesses. During this time of uncertainty, it’s a struggle to stay calm and focused. However, we must remember that we will come out of this test, stronger and wiser than ever. It’s crucial to remain vigilant and driven so that businesses cannot just survive but thrive in non-favorable …

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Modern B2B Website Design Tricks to Make it Successful in 2020

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Time flies. 2020 has knocked on the door which means it is high time to initiate the process of reinvigorating your B2B website to meet the new demands and trends of web design. Well, it does not necessarily mean you have to start everything from scratch. But incorporating a few changes here and there and making it modern can do the trick. In this article, I am going to bring your attention to some of the smart B2B website design …

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Do You Want to Start & Run a Successful Business? Here Are Some Tips!

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The modern-day business is totally different from what commerce used to practice five decades ago. For instance, e-commerce is now taking over the physical business, as most online stores tend to reap more than physical ones. In fact, you cannot run a successful business without an internet presence lest you want to remain stagnant without growth. In other words, the internet is bringing revolutionary changes to business and office practice. Starting a successful business can be quite challenging, let alone …

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Outsourcing HR Functions: Everything You Need to Know

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Unlike a couple of decades ago, the employee-employer relationship has evolved into a two-way street. Where once all the expectations were put forth by the employer, times have changed. Today, there is cutthroat competition among big and small businesses to attract top talent; brands are racing to exceed the expectations of their employees. From a range of benefits to providing a revolutionized work environment, brands are fast realizing the importance of keeping their employees happy. As a result of this evolution, …

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How to Incorporate Social Media in Your B2B Marketing Strategy?

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When many business owners think of social media marketing, they tend to approach it from a fairly narrow perspective. Small businesses often think small; posting product photos or pictures from events and providing up to date information on hours and services available. Big businesses, on the other hand, want to come across as personable and relatable to customers; many have taken to being irreverent or even rude to better “fit in” with the online culture. Companies who primarily serve other …

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