COVID-19 Impact on Omnichannel in Retail Sector
The retail sector has branched itself out in all directions in order to cater to the demands of customers. The current group of customers (Gen Z) demands convenience and quick delivery in an organized manner. The fickle minds of these customers coupled with older demographics have led to retail chains developing strategies for omnichannel. Omnichannel refers to the presence of retailers on all available channels such as brick-and-mortar and digital and caters to their needs. The COVID-19 pandemic has overturned …