Business

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13 Tips for Building an Effective Business Website in 2022

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Whether you conduct your business online or not, having an effective website is necessary. A website helps your business build trust and establish credibility with your customers. Read on for 13 tips for developing a successful business website in 2022. 1. Pick the right domain name The domain name, also known as the web address, is the entry point to your site. It is also your identity on the web and builds the first impression regarding your business and brand. …

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7 Ways How Human Error Can Cause Cybersecurity Breaches

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According to an extensive cybersecurity report published by Verizon in 2021, “85% of data breaches are caused by human errors.” In cybersecurity and data protection, human error is defined as the unintentional actions of employees that can cause security breaches that most often lead to data leaks. A single error can be fatal for companies and cost millions of dollars. For example, Target had a huge data breach in 2013 that caused the company $90 million. After the incident, the …

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12 Types of Endpoint Security Every Business Should Know

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Endpoint security secures end-user device entry points or endpoints from exploitation by campaigns or malicious actors. As cybersecurity threats continue to increase and become more sophisticated, the need for cutting-edge endpoint security solutions rises. Today’s protection systems are meant to block, analyze, detect, and contain in-progress attacks. Data is a business’s most valuable asset. Losing that data or access could put your business at insolvency risk, making endpoint protection security a crucial aspect of enterprise cybersecurity. Hackers are constantly developing …

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The Ins and Outs of Recording Professional Calls

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Recording professional calls is an iffy subject. On the one hand, you might need to do it for the purposes of training or referencing, but on the other, it can be a violation of privacy. While the laws may differ depending on where you are, it is always good practice to let everyone know when the call is being recorded and for what purpose. To start recording professional calls in compliance with regulations, choose a reputable service provider. Read on …

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How Conversational AI Can Improve Your Lead Conversion? (Infographic)

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Businesses are increasingly using conversational AI, or chatbots, to interact with their customers. This technology enables businesses to communicate with their customers in a more natural way, which can improve customer satisfaction and loyalty. By automating simple tasks and providing a more personal experience, chatbots are able to improve lead conversion rates. In this article, we will discuss the benefits of using conversational AI to increase lead conversion rates. By understanding what conversational AI is and how it works, businesses …

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5 Most Promising IoT Business Trends to Follow in 2022

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If we cast our mind to the ’90s, had we thought of connecting anything with everything? It may have looked like a far-fetched idea. But, the explosion of the internet and IoT devices turned around everything for the world. The proliferation of these technologies happened when businesses around the globe started taking digitization more seriously. Also, the Covid-19 eruption was one of the prime reasons that led companies worldwide to find new ways to bring more productivity. Fortunately, those who …

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11 Best B2B Portals for All Emerging Entrepreneurs for Success

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Entrepreneurs try to start their business with risk, but they have to avail themselves of an opportunity to challenge themselves. To achieve the goal of successful entrepreneurship, a B2B portal must be chosen by entrepreneurs. B2B portals offer amazing, advanced features to meet the business requirements of entrepreneurs. The most prominent and defining feature of these platforms is their authenticity, reliability, and credibility. These B2B portals provide a chance for product discovery by manufacturers, distributors, and wholesalers. Let us look …

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What Will Be the Major Changes in Workplaces in 2022?

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Since the past couple of years, there has been a tremendous change in the work culture due to safety concerns. Technology opened new doors and avenues between us and our workplace. Three main models are being followed – centralized workplace, decentralized remote organization, and hybrid. In 2022, we are likely to see many more changes, and the workforce will have more choices. Although, there is a widespread shift away from offices and centralized workplaces for many occupations or the frontline workers, …

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13 Actionable Instagram Tips That Works Like a Charm

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Instagram is one of the best — if not the best — social media hubs for gaining visibility in the virtual world. However, for new businesses trying to carve a space for themselves on the gram, growing can be a struggle. Organizing a full-on Instagram campaign is not cheap. And even if it were, not everyone knows the way to do it effectively. We know, life’s tough. If you’re struggling to grow your engagements, gain followers, and receive likes on …

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17 Best Cybersecurity Tips to Stay Protected Online in 2022

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You’ve likely heard this statement time and time again – the need for cybersecurity continues to increase year after year. No matter how often we hear that statement, the threat against cybersecurity still remains prevalent, especially in our emails and our local small businesses. The truth is, almost half of cyber-attacks get directed at small businesses. Even if you use a username generator (such as offered by NordPass) to use strong passwords and change them regularly, is that enough to protect people …

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