What are Some Successful Account-based Marketing Strategies (ABM) to Follow? (Infographic)
Account-based marketing (ABM) is a hyper-targeted, hyper-personalized B2B marketing strategy. Businesses using ABM concentrate their marketing and sales resources on engaging and creating tailored buying experiences for a set of best-fit, highest-opportunity accounts. According to statistics, 86% of marketers say ABM improves win rates and 80% say it improves customer lifetime values. Sales and marketing alignment or “smarketing” is one of the keys to the success of ABM. The sales and marketing departments play the critical role of mutually identifying …