Integrating eCommerce with your Other Marketing Channels
The digital age has transformed marketing and vastly increased the number of channels available to reach end users via ads and other bespoke content. However, it is important that you don’t adopt a binary way of thinking when it comes to marketing; digital and eCommerce is booming but it must be supplemented by more traditional methods such as print, TV, radio and billboards for best results. Getting these online and offline mediums to work together seamlessly is key to driving …