Archive

In order to help consumers and marketers succeed in a world that is highly dependent on mobile technology, Google has made some innovations in its AdWords platform. The big reveal was made at the Google Performance Summit in May where they introduced new innovations for advertisements that are more suited to a mobile-first world. The upgrades are available for advertisers and aim at providing them – Let’s see how these new innovations might help advertisers provide mobile users with richer …

Read more »

Cause marketing has been around for years. However, it will not be surprising if you just heard of the term recently. It was introduced back in 1976. The idea behind cause marketing is to give back to the community. Your brand has to be seen to give equal weight to both societal interests and business interests. But how do you run a successful cause marketing campaign? Although cause marketing has been around for decades, there is a new change today …

Read more »

In our day and time, copywriting and content creation are the touchstones of successful marketing, while higher conversion rates are the goals of every small or big business. Today we will analyze a few tips and recommendations on how to use copywriting to boost your conversion rate. According to recent statistics, we live in a “content shock” era – 25,000,000 pieces of content are shared every day. With so much content poured upon us, can we still be talking about …

Read more »

Being a content marketer, especially if you are working hard to become a great one, also assumes having the right tools in hand. Working with proper tools does not mean that you are cheating, as they will only make you more efficient. And efficiency is highly appreciated these days, because time is a precious commodity for most people, especially for business owners. So, if you want what tools are the best to use when wishing to be a reliable and …

Read more »

Facebook has successfully proved itself as the social media King and billions of its active users have made it an excellent advertisement platform for advertisers and marketers. Facebook, which turned out to be the biggest rival of Google ads, has introduced various advertisement features ensuring big returns on investment. Undoubtedly, Facebook’s advertisement features are very flexible and friendly but many online marketers failed to understand how to get most out of it. It simply means you just need to understand …

Read more »