Top 7 Trends in OTT App Development for 2023
The popularity of the over-the-top (OTT) platform has skyrocketed since its introduction to the market. One notable advantage of OTT applications is that they eliminate the need for a cable box to watch videos. This opens up opportunities for content owners, distributors, and marketers to combine scalability with pay TV. OTT applications bring together the reach and influence of pay TV with the flexibility offered by the internet creating a force that enables content creators, distributors, and businesses worldwide to …